LINK, the integration as a service provider operating within the Restaurants and Retail sector, formerly known as ShoppinPal has announced the appointment of experienced CFO Mike Armsby to its Advisory Board.  Mike is seasoned in guiding technology companies to new heights. A Harvard Business School alumnus, Mike has held CFO positions at five high-impact technology firms over the last twenty years, demonstrating his ability to spearhead growth and secure financing to scale operations significantly. His tenure as CFO of Yodlee stands out as a highlight, during which he steered the company through a period of dynamic growth culminating in a successful initial public offering (IPO) and subsequent acquisition by Envestnet. Further cementing his reputation as a leader adept at navigating companies through transformational milestones, Mike served as the CFO of Personal Capital, guiding it through its strategic acquisition by Empower. "There is an exciting surge in new restaurant and retail apps, which in turn is creating significant challenges for small businesses and app providers in terms of managing the complexity around migrations and integrations. We believe there is an opportunity to offer an essential partnership for merchants and a nexus point for restaurant and retail app providers. We're gearing up for an exciting journey ahead, and having seasoned professionals like Mike will ensure we continue on our path of innovation and growth," commented Sriram Subramanian, Founder and CEO of LINK. “LINK has established initial successes with major software application providers within the restaurant and retail sector and is now entering a phase of rapid growth and development.  I am excited to work with Sriram and the LINK team to refine and extend their model to drive the company forward.” commented Mike. This news comes as LINK’s global team undergoes expansion, having recently launched a new Onboarding-as-a-Service vertical and growing to more than 50 team members.