Consumer Trends

  • A spread of KFC items including sandwiches, snackers, nuggets, fries and drinks.
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    Courtesy of KFC
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    KFC mimics Taco Bell in latest value play

    The $7, $9 and $11 Value Feast Boxes can offer significant discounts — almost reaching 50% — according to a Restaurant Dive analysis.

    By • March 31, 2026
  • A fast food chicken sandwich with a breaded cutlet, soft potato bun, mayo, tomatoes and pickles.
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    Courtesy of Wendy's
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    Wendy’s upgrades chicken sandwich lineup

    The brand said enhancements like new breading, buns and reformulated mayo makes the items juicier and better than the competition.

    By • March 30, 2026
  • An image of a waitress serving three people at a table. Explore the Trendline➔
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    Getty Images
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    Trendline

    Top 5 stories from Restaurant Dive

    Check out a selection of articles about some of the biggest trends and news — from Chili’s traffic success to Yum’s appointment of a new CEO  — shaping the restaurant industry in 2025.

    By Restaurant Dive staff
  • Three toasted sandwiches and a small cup of Papa Johns garlic sauce on a white table in front of a green background.
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    Courtesy of Papa Johns
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    Papa Johns launches toasted sandwich lineup

    Under pressure from Domino’s growing market share, Papa Johns launched a new menu category that could expand its reach across consumer cohorts.

    By • March 30, 2026
  • A close up of a white logo that says Wing Stop with a neon green glow.
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    Courtesy of Wingstop
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    Circana: Value and flavor propel Chili’s and Wingstop’s growth

    The two brands rose fastest in Circana’s 2026 Definitive U.S. Ranking as macroeconomic uncertainty pushed consumers towards holistic value.

    By • March 27, 2026
  • An image of three large platters in the forefront with various food items. I nthe bagkround there are three cups, chips and tortillas.
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    Courtesy of Chipotle
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    How 10 major restaurant chains are overhauling their strategies

    From Wendy’s to Outback, heavyweight brands are investing in new menu items and operational improvements  — often accompanied by closures and renovations — to get back on track.

    By • March 26, 2026
  • A woman with shopping bags checks her cell phone in front of a store.
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    Getty Images
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    Why consumers love, and sometimes hate, tiered loyalty programs

    Tiers add flexibility and exclusivity, but when done wrong they can feel frustratingly slow or complex.

    By Bryan Wassel • March 26, 2026
  • An image of a small Starbucks storefront with brown paneling and green siren logo inside an airport. Several people are sitting in chairs with luggage.
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    Brycia James via Getty Images
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    Starbucks tests new ordering channels for licensed stores

    Kiosks and scheduled orders could be coming to Starbucks cafes in airports, as the chain looks to speed up operations at high-traffic licensed stores.

    By • March 25, 2026
  • A picture of an Olive Garden restaurant.
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    Justin Sullivan via Getty Images
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    How snow derailed Olive Garden’s traffic growth

    Darden will run an extra week of value promotions for Olive Garden this quarter after bad weather stunted transactions.

    By • March 19, 2026
  • A close up of a gas pump that shows unleaded, plus and premium fuel with prices over $4 and $5 a gallon.
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    Getty Images
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    Gas price spikes don’t impact restaurant traffic: BTIG

    By analyzing 20 years of data, the firm found little correlation between gas prices hikes and restaurant traffic drops.

    By • March 18, 2026
  • An image of various burritos and other items from Taco Bell.
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    Permission granted by Taco Bell
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    Q4 2025’s restaurant winners and loses

    Casual dining? Good, not great. Fast casual? Bad, not terrible. Taco Bell? Living Más. Wendy's? Living Menos.

    By • March 16, 2026
  • Three brightly colored drinks from Sonic.
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    Courtesy of Sonic
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    Sonic launches caffeinated refreshers as QSR drinks boom

    The drinks boast 45 milligrams of caffeine alongside fruit inclusions, giving the brand a premium product for snacking occasions and the afternoon daypart.

    By • March 16, 2026
  • Burger King ad campaign
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    Retrieved from Burger King on March 13, 2026
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    Burger King’s CMO on firing its mascot as brand evolves in new campaign

    “There’s A New King And It’s You” is the next step in a turnaround effort that puts the fast food chain’s customers at the forefront.

    By Chris Kelly • March 16, 2026
  • Freshly roasted coffee beans are seen in a barrel
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    Justin Sullivan via Getty Images
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    Coffee, cold brew sales slip as lattes, energy drinks surge

    Drip coffee and cold brew orders fell in 2025 as energy drinks exploded and premium, handcrafted coffees saw a modest rise.

    By • March 11, 2026
  • Layne's Chicken Fingers
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    Permission granted by Layne's Chicken Fingers
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    Layne’s Chicken Fingers thinks it has what it takes to go national

    Cane’s. Dave’s. Now Layne’s? A small Texas chicken chain wants to be the next big thing. Multi-unit operators, a simple menu and a premium product could make it happen.

    By • March 11, 2026
  • A Taco Bell Mexican Pizza with premium chicken
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    Courtesy of Taco Bell
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    Taco Bell makes Nacho Fries permanent, teases more LTOs

    The brand showed off more than 20 new menu items at its third-annual Live Más LIVE event, including LTOs meant to ramp up sales momentum.

    By • March 10, 2026
  • An image of people with gray hair holding up wine glasses while at a restaurant
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    Getty Images
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    How restaurants can prepare for an influx of aging diners

    People aged 65 and older will account for 18% of all U.S. restaurant spending in 2030, up from just 10% in 2025, according to Technomic.

    By Michael Brady • March 9, 2026
  • A Papa John's sign.
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    Joe Raedle / Staff via Getty Images
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    Papa Johns plans CX upgrades following corporate cuts

    The pizza chain will enhance its app with an AI-powered food ordering agent in the coming quarter, CEO Todd Penegor said.

    By Bryan Wassel • March 2, 2026
  • An image of a building with a sign that says "Sweetgreen."
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    Courtesy of Sweetgreen
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    Sweetgreen may change its pricing after disaster quarter

    The salad chain suffered the worst quarter among major fast casual restaurants. It is now rethinking everything from core prices to its menu’s emphasis on bowls.

    By • Feb. 27, 2026
  • A sign marks the location of an Outback Steakhouse restaurant on November 02, 2021 in Skokie, Illinois.
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    Scott Olson / Staff via Getty Images
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    Outback posts first traffic growth in 5 years

    New steaks improved guest satisfaction, and fresh investments in facilities, labor and marketing could help build the brand’s transaction momentum.

    By • Feb. 25, 2026
  • Peter the Pita Chip plushie on a Cava bag
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    Courtesy of Cava
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    Cava hits $1B in sales, but traffic growth slows

    The chain will work to boost visits with menu innovation and other initiatives, CFO Tricia Tolivar said, as the fast casual category fights off headwinds.

    By • Feb. 24, 2026
  • Couche-Tard
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    Retrieved from Couche-Tard.
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    Inside the 18-month reset reviving Couche-Tard’s US food business

    After a hot start in 2020, Circle K’s Fresh Food, Fast program slowed. Executives are now fine-tuning the offering through operational improvements and menu updates to spark new growth.

    By Brett Dworski • Feb. 23, 2026
  • A hand lifts a slice of stuffed crust pizza topped with pepperoni and peppers. The slice trails strings of melted mozzarella.
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    Courtesy of Domino's
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    Domino’s wants to double its market share

    CEO Russel Weiner thinks the chain can capture half of the QSR pizza market at the expense of Pizza Hut and Papa Johns.

    By • Feb. 23, 2026
  • Jack in the Box
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    Justin Sullivan via Getty Images
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    Why Jack in the Box bets parking lot paint can cure sales

    The chain hopes improvements to product quality and restaurant cosmetics will reverse sliding same-store sales and help prepare for a full remodel program.

    By • Feb. 19, 2026
  • A hand dips a chicken tender into a sauce
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    Courtesy of Wingstop
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    How Wingstop plans to weather traffic slides and winter storms

    The company expects investments in speed of service and in loyalty systems will reverse a third quarter of comparable sales declines.

    By • Feb. 18, 2026
  • AI-generated Paris Hiltons in a Carl's Jr. ad
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    Courtesy of Carl's Jr.
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    Deep Dive

    How QSRs are building on value marketing with pop culture, nostalgia

    Fast food marketers including McDonald’s, Burger King and Wendy’s will have to move beyond price-point value to drive sales and traffic.

    By Chris Kelly • Feb. 18, 2026