DALLAS (March 3, 2025) – Imaginuity, a performance marketing company, announced new features to AdScience, its proprietary customer data platform. AdScience ingests data from multiple sources including point of sale, online ordering and media campaigns to provide a single source of marketing truth with actionable dashboards. The platform can now apply AI-driven insights revealing opportunities for enhancements across marketing, operations, training and IT.

“Our philosophy is when you know better, you’re able to perform better,” says Imaginuity CEO Taylor Calise. “Restaurant brands need clear, actionable visibility into what is happening with media spend at the brand, regional, and individual franchise level and how it impacts transactions and performance. This need makes clear visualizations and timely insights incredibly valuable.”

 AdScience stands out among competing marketing analytics platforms by:

• Providing real-time data and insights.
• Integrating with best-of-breed POS systems and other industry data platforms with a simple API architecture. 
• Supplying hands-on support from Imaginuity team to educate and execute against findings.
• Delivering state-of-the-art AI analytics and summarizations.

Imaginuity will showcase its AdScience customer data platform during a “Prove Your Case” demonstration at the Restaurant Franchising & Innovation Summit from March 11-13 in Myrtle Beach, S.C. Additionally, Imaginuity President and Chief Strategy Officer Corbett Guest will moderate a panel discussion entitled “Stop Wasting Marketing Dollars: Optimizing Media Spend for Restaurant Franchises.” Panelists include marketing leaders from Hungry Howie’s Pizza and Subs, Batch & Box, Ziggi’s Coffee, and Taco Cabana. 

Imaginuity partners with clients like Taco Cabana, Bonchon and Nation’s Giant Hamburgers to help them get the best return from every media dollar spent. 

“We now have advanced visibility into the details as well as the big picture, giving us more confidence in making the best advertising decisions for our stores,” says Frank Solis, Senior Director of Marketing for Taco Cabana. “Based on AdScience platform insights, we were even able to drill down to see the need for staff training at a specific location.” 

Imaginuity was founded in 1997 and continues to evolve its innovative marketing technology platforms to meet client needs in multiple industries. The firm focuses on franchise and multi-location businesses, serving over 3,300 client locations. Imaginuity CEO Taylor Calise was recently named “Emerging Leader of The Year” by D CEO and Dallas Innovates in the 2025 Innovation Awards, which honors leaders, entrepreneurs, and trailblazers paving the way forward for innovation in North Texas.