Dive Brief:

• Subway named former Land O'Lakes CIO Mike Marcie as CIO, according to a company announcement Monday.
• Neville Hamilton served as Subway's acting CIO since July 2017. His formal role is VP of technology business management, according to LinkedIn.
• Marcie spearheaded Land O'Lakes' digital transformation efforts to modernized the dairy company's "core applications" and led investments in advanced analytics, AI and digital marketing, according to the announcement.

Dive Insight:

Marcie is joining Subway as it battles for relevance in a saturated fast food market and undergoing a leadership shuffle.

Subway VP James Walker resigned in January after leading North American operations. It was just after CMO Joe Tripod departed in December. In May, CEO Suzanne Greco resigned after continuous backlash from a brand that's struggling.

The sandwich chain is the third largest restaurant chain the U.S. by sales but in the last year it saw more than 900 stores close, or 3% of its domestic system.

Marcie will be expected to help Subway build a better profile for brand reputation through customer experience. His new role with Subway will lend itself to different challenges as the sub sandwich shop, including its Fresh Forward initiative.

The initiative includes the additions of ordering kiosks, a mobile app, pre-order pickups and a bot integrated with Facebook Messenger for taking orders.

The shuffle in Subway's leadership isn't far from the changes Marcie saw at Land O'Lakes. The company announced Marcie's departure from Land O'Lakes in August. The dairy company has undergone further leadership changes.

Land O'Lake's Beth Ford became CEO in July, Jerry Kaminski was promoted to COO after the former COO left the company in favor of other career opportunities, according to an open letter from Ford. The company's CTO Teddy Bekele reports directly to Ford.