Restaurants must tackle serious obstacles in 2025. Competition for price-sensitive diners is still white hot, and operators must thread the needle to offer menu items that satisfy demand for trending ingredients, quality and affordability. Fast casual chains are consistently delivering on this value proposition, intensifying a battle for market share within that segment and pushing QSR and casual brands to refine their offerings. 

Favorable macroeconomic trends could make it easier for chains to enhance their operations. Experts forecast that declining interest rates could improve access to capital, which would free up restaurants to invest in processes that bolster speed and throughput and trim operating costs.

Technology will continue to be a major focus for back-of-house and consumer-facing service, with an emphasis on in-store experience. Chains may follow moves by Starbucks and Cava to make their dining rooms more inviting, in a bid to lengthen visits and capture repeat customers. 

Check out three deep dives into restaurant trends that could yield challenges or opportunities in 2025