Dive Brief:

• Uber Eats has partnered with the San Francisco Giants to provide in-seat delivery at Oracle Park, the company wrote in an email to Restaurant Dive. 
• This deal marks the second venue with a Major League Baseball team to offer in-seat Uber Eats delivery after the delivery company’s partnership with Yankee Stadium earlier this year. 
• In addition to these stadiums, Uber Eats offers mobile ordering for pickup at seven U.S. stadiums and five international venues.

Dive Insight:

Demand for mobile ordering for both in-seat delivery and pickup during baseball games has increased following changes to MLB rules that led to shorter pitch clocks and shorter games, Uber Eats said. The company has seen significant interest for in-seat delivery at Yankee Stadium that led it to expand the offering to the West Coast.

While Uber Eats only offers in-seat delivery at two stadiums at this time, it may offer this feature to additional venues in the future. The company is currently focused on learning how consumers use the feature at the Yankee and Giant stadiums. 

For in-seat delivery, consumers input their seat location and other pertinent information for identification, like “I am wearing a blue hat,” during the checkout process so stadium staff can find them. For pickup, consumers will see recommended concessions to select locations for their orders and will pick up their orders when they are ready without having to wait in line.

Pickup is available at over 20 concessionaires inside Oracle Park. In-seat delivery in the park is available at 3,000 seats in the Field Club, Premium Field Club and Dugout Club. Wait times can vary depending on merchant, but deliveries are typically made within five to 10 minutes of being processed. 

Uber Eats has been expanding its reach into stadiums since 2022, when it launched in-stadium mobile ordering. DoorDash and ASAP also have been scaling their reaches into stadiums within the last few years.