McDonald's doubles down on inclusivity with multichannel Pride push

The chain's latest investments in DEI include a virtual celebration on LGBTQ+ TV network Revry and sponsorships in Out Magazine.

By Asa Hiken • June 4, 2021

How to choose a restaurant website design company

Learn how a 100%-hospitality-focused website design company benefits new restaurants.

June 1, 2021

Sweetgreen refreshes brand identity to spotlight sustainability, focus on 'real food'

The overhaul has been in the works for the past year and is now being implemented across marketing and advertising, social media, physical store design, digital signage, packaging and employee uniforms.

By Peter Adams • May 27, 2021

Why Chipotle tapped Discord in its push for fresh recruitment tactics

Chipotle's Director of Talent Acquisition Michael Miller dishes on the burrito giant's hiring event hosted by the instant messaging platform. 

By Katie Clarey • May 26, 2021

Yelp adds LGBTQ-owned business search filter

Searches for LGBTQ-owned businesses on the platform jumped by more than 150% in April versus one year ago.

By Alicia Kelso • May 24, 2021

Donatos turns to 'dinnerviews' to find job applicants

The "dinnerviews" consist of walk-in interviews that don't require an appointment, at which jobs can be offered "on the spot." Applicants will then receive a certificate for a free, large one-topping pizza.

By Kathryn Moody • May 24, 2021

How hashtag holiday-themed limited-time offers can help boost your bottom line

A great way to develop a successful LTO program is by aligning it with hashtag holidays.

May 24, 2021

McDonald's, Byron Allen dispute continues amid scrutiny into QSR ad-spending practices

In January, the media mogul's amended complaint got the go-ahead from a federal judge after a previous version was dismissed due to a lack of sufficient evidence.

By Peter Adams • Updated June 2, 2022

Chuck E. Cheese debuts mobile app and rewards program

The eatertainment chain is angling to lure customers with an omnichannel approach that provides incentives for in-store, online and mobile orders. 

By Alicia Kelso • May 20, 2021

Yum ramps up transformation with new tech deals. How will they impact marketing?

Broader trends in the QSR category and changing media consumption habits could herald a bigger focus on performance marketing, experts suggest.

By Peter Adams • May 17, 2021

Road trip! How restaurants can reach visitors and locals on the move

As people begin to plan their summer vacations,  here are three insights restaurants can use to get in front of tourists and locals alike. 

May 17, 2021

Celebrities bring sizzle to new virtual restaurant brands from Nextbite

The SoftBank-backed startup launched a taqueria brand with comedian George Lopez and a "munchie menu" concept with rapper Wiz Khalifa.

By Chris Kelly • May 14, 2021

McDonald's deploys marketing muscle for vaccine awareness in tie-in with Biden admin

The brand's Times Square billboards, McCafé cups and delivery order seal stickers will supply information on vaccines and use art from the national "We Can Do This" campaign.

By Peter Adams • May 11, 2021

McDonald's Q1 bolstered by chicken sandwich, marketing investments

The chain also generated nearly $1.5 billion in digital sales for the period and has over 20 million active app users, which could boost its loyalty program once it comes out of test mode.

By Alicia Kelso • April 30, 2021

Taco Bell turns the moon into a billboard for its first global campaign

While the Taco Moon deal looks to drive in-store traffic when the third-quarter moon is visible, the campaign also pushes the chain's web and app offerings.

By Chris Kelly • April 28, 2021

Domino's resurrects '80s brand icon the Noid to spotlight autonomous delivery

The chain is rolling the dice on Nuro's driverless delivery vehicles taking off in a meaningful way as COVID-19 drives up demand for contactless options.

By Peter Adams • April 26, 2021

How LTOs can help refresh your menu

Learn about the power of LTOs and strategies for building a successful LTO offer.

April 26, 2021

KFC's US marketing chief, who helped modernize brand with off-the-wall creative, departs

The news marks the second CMO exit from a Yum Brands chain after George Felix left Pizza Hut for Tinder earlier this month.

By Peter Adams • April 16, 2021

Uber Eats is latest app to tap Stories trend

In early tests, 13% of users who clicked through a restaurant's Stories placed an order in the same session.

By Chris Kelly • April 16, 2021

Yelp adds new search filters for Asian-owned businesses

Anti-Asian hate crimes rose in 2020, but support for these businesses is increasing, with searches rising 130% in February on Yelp's platform. 

By Julie Littman • April 7, 2021

Pizza Hut CMO exits amid larger overhaul to marketing operations

The second retooling of marketing leadership in barely over a year speaks to potential COVID-19 pressures, but also comes as Yum Brands is ramping up digital transformation.

By Peter Adams • Updated April 13, 2021

Brand marketer Fernando Machado departs Burger King parent for Activision

Machado last year was promoted to global CMO at RBI after having the same role at Burger King, where he developed notable campaigns such as the Whopper Detour and Moldy Whopper. 

By Robert Williams • April 5, 2021

White Castle cooks up brunch recipes, branded merch for Easter

The burger chain is running an email promotion with food and fashion influencers to engage consumers.

By Robert Williams • April 1, 2021

Chipotle gives away $100K in bitcoin for National Burrito Day

By asking people to register for a chance to win burritos or bitcoin, the restaurant can continue to build out its first-party data about consumers for future campaigns.

By Robert Williams • March 30, 2021

Yum Brands acquires Tictuk to deepen commerce capabilities for social media, messaging

The owner of KFC and Taco Bell makes its second tech acquisition in a month as it looks to transform its business on a faster timetable.

By Peter Adams • March 24, 2021