Denny's pilots Yelp Store Visits to measure physical store foot traffic

The platform also introduced Showcase Ads, a video-centric format for national marketers to highlight seasonal promotions.

By Robert Williams • Feb. 12, 2020

Papa John's returns to Snapchat with Valentine's AR lens

Last year, more than 25% of Snapchat users who swiped up on the chain's AR lens ordered a Valentine's Day pizza.

By Robert Williams • Feb. 11, 2020

Taco Bell names former KFC exec Nikki Lawson as brand chief

The taco chain sees an opportunity to continue to push the brand past its positioning as a QSR, Yum Brands CEO Mark King said in a statement. 

By Dianna Christie • Feb. 10, 2020

Pizza Hut names new marketing leadership, looking to inject some KFC brand magic

KFC marketers George Felix and David Graves will become CMO and chief brand officer, respectively, as their sister brand seeks a turnaround.

By Peter Adams • Feb. 7, 2020

Uber Eats spent $1B on excess driver incentives, referrals in 2019

The food delivery platform is paying drivers more than its earning from trips as it aggressively expands into new markets and tries to grow its driver base amid a shortage of these gig workers.

By Alicia Kelso • Feb. 7, 2020

TripAdvisor's newest tool aggregates reviews for restaurants

The company's Review Hub allows owners and operators to view consumer comments across multiple platforms and respond from one dashboard.

By Alicia Kelso • Feb. 5, 2020

Dunkin' names new VP of marketing strategy amid pivot to integrated approach

CEO Dave Hoffmann said the move will streamline the company's strategic, go-to-market functions into one team. 

By Peter Adams • Feb. 4, 2020

Chipotle's Justin Bieber challenge reaches 95M on TikTok during Super Bowl

The "TikTok Timeout" challenge urged people to create their own "February Free Delivery Sundays" ads set to Bieber's new song "Yummy."

By Robert Williams • Feb. 4, 2020

Starbucks ad inspired by transgender people testing out new names

The coffee chain discovered transgender YouTubers sharing stories of trialing their new names on its cups.

By Dianna Christie • Feb. 3, 2020

Chipotle deploys TikTok stars to intercept Gen Z's attention during Super Bowl

During each commercial break following a team timeout, creators will share delivery-focused content set to Justin Bieber's new single.

By Peter Adams • Jan. 30, 2020

Panda Express celebrates Lunar New Year with social AR

Available on Facebook and Instagram, the virtual filters highlight different cultural traditions like red envelope gift-giving.

By Robert Williams • Jan. 16, 2020

Chipotle dishes out free food to Twitter fans as 'Quitter's Day' looms

As some people struggle to maintain their New Year's resolutions, the burrito chain is promoting a new healthier menu item.

By Robert Williams • Jan. 16, 2020

Dunkin' turns Snoop Dogg stunt into TV spot for Beyond sandwich

The Beyond Meat ambassador is featured in a new TV spot as part of a campaign that includes an online pop-up shop.

By Dianna Christie • Jan. 14, 2020

TGI Fridays will revamp bar to ignite alcohol sales

The chain will change its beverage program as well as music, seating and lighting to encourage more socializing in the hopes to boost its alcohol sales, which make up 30% of its $2.1 billion sales. 

By Alicia Kelso • Jan. 14, 2020

Panera hires Phyllis from 'The Office' to address angry tweets

Actress Phyllis Smith read comments made by disgruntled customers after the chain pulled onion soup from its menu to highlight the return of the item. 

By Robert Williams • Jan. 9, 2020

McDonald's accused of pushing out black leadership, franchisees

Two senior executives filed a lawsuit Tuesday that claims the chain "declared a war against the African American community," adding to the chain's existing cases of sexual harassment and workplace violence.

By Alicia Kelso • Jan. 9, 2020

Burger King steps up with free food for New Yorkers near 'Joker' stairs

While poking fun at rival McDonald's, the QSR is offering Uber Eats delivery to Bronx residents annoyed by a rush of tourists.

By Robert Williams • Jan. 7, 2020

DoorDash teams with Chase to offer cardmembers free DashPash subscriptions

The deal could help the delivery platform differentiate from rivals as off-premise competition grows, and reflects credit card companies' growing investment in the restaurant space. 

By Alicia Kelso • Jan. 7, 2020

5 restaurant trends that will define 2020

Analysts predict that ghost restaurants and lifestyle brand campaigns will continue to evolve and shape the market, but Gen Z's influence and interest in micro chains could disrupt the ecosystem.

By Julie Littman , Emma Liem Beckett • Jan. 6, 2020

Olympics, election will hurt restaurant traffic, analysts predict

These two events will lead to more people staying in versus going out to eat, which could impact traffic by 100 to 150 basis points and bolster pizza delivery, says BTIG.

By Alicia Kelso • Jan. 6, 2020

Survey: Restaurants need to add mobile ads, payments and apps to the menu

A robust mobile marketing strategy is crucial for restaurants to connect with customers and drive sales, AdTheorent finds.

By Robert Williams • Dec. 23, 2019

Coke, McDonald's logos deliver AR content via Snapchat Scan

The visual search feature will allow McDonald's users to unlock three lens by scanning french fry boxes, food trays and burger wrappers.

By Robert Williams • Dec. 20, 2019

Shake Shack in-houses AOR staff

Joining the QSR's marketing team, Agency Within employees will focus on digital experiences such as the recent food delivery deal with Grubhub.

By Robert Williams • Dec. 19, 2019

Chipotle offers to pay delivery fees on anything

The QSR celebrates college football's bowl season with a Twitter contest.

By Robert Williams • Dec. 19, 2019

Burger King dishes free Impossible Whoppers to delayed holiday flyers

Anyone whose flight is delayed between Dec. 18 and Dec. 30 can download the burger chain's app and input their travel details to receive a coupon.

By Dianna Christie • Dec. 18, 2019