Chipotle spurs 5x surge in loyalty app downloads, analyst says

Within a week of the nationwide rollout​, Chipotle Rewards registered its one-millionth member, according to an industry analyst at Barclays Capital.

By Robert Williams • April 3, 2019

Taco Bell launches vegetarian menu nationwide

Months after an April pilot at 200 Dallas stores, the chain will add a dedicated vegetarian menu to its revamped menu that will be released on Thursday.

By Kevin Whiteley • Updated Sept. 11, 2019

Burger King will roll out Impossible Whoppers nationwide

Burger King will be the largest chain to offer the product systemwide, a move that could spur rival burger brands to launch plant-based patties of their own. 

By Kevin Whiteley • Updated April 29, 2019

Major League Baseball quietly resumes Papa John's partnership

Bringing back its "Papa Slam" promotion alongside the MLB season may be what the beleaguered pizza chain needs to help boost declining sales. 

By Alicia Kelso • April 1, 2019

McDonald's makes millennial black consumers top priority with extensive 'campaign movement'

"Black & Positively Golden" is the chain's most significant effort targeted at African-Americans in 16 years and specifically courts younger consumers.

By Peter Adams • April 1, 2019

Buffalo Wild Wings shames fans on Instagram for not watching March Madness

The full-service chain is increasing its brand awareness through a new campaign that targets Instagram users hesitant to watch the NCAA tournament. 

By Robert Williams • March 29, 2019

Dunkin' and Peeps hit the road for spring-themed campaign

Dunkin's coffee car and the Peepsmobile will journey together through New England to dish out new marshmallow-flavored coffee and Peeps doughnuts.

By Erica Sweeney • March 29, 2019

Can a new CMO provide Papa John's the boost it needs?

After nearly a year without a top marketing executive, Karlin Linhardt will take over the role at the pizza chain where he will help differentiate the brand.

By Alicia Kelso • March 29, 2019

Postmates' latest partnership brings in-app food ordering to Coachella

A collaboration with AEG Presents lets concertgoers skip concession lines and pick up food and merchandise within a few minutes.

By Kevin Whiteley • March 29, 2019

DoorDash's new program supports immigrant-founded restaurants

The company's 'Kitchens Without Borders' spotlights the stories of these owners and offers business credits to fund a $0 delivery fee promotion, among other marketing opportunities.

By Alicia Kelso • March 28, 2019

Burger King crowdsources April Fools' prank ideas from students

In a partnership with the Clio Awards, the QSR will fly winners to Miami to work with its creative team to bring the prank to life.

By Erica Sweeney • March 25, 2019

Shaquille O'Neal joins Papa John's board, becomes a brand ambassador

The addition of the NBA Hall of Famer could help the national pizza chain improve its image, which has suffered as the chain struggles to regain its loyal customers following founder John Schnatter's ouster.

By Julie Littman • March 22, 2019

Dunkin' and Saucony bring back doughnut-themed running shoe

Last year's Boston Marathon collaboration between the two local brands quickly sold out, prompting them to create a new limited-edition offering.

By Erica Sweeney • March 22, 2019

Millennial parents increased restaurant visits by 5% in 2018

An NPD report found that the demographic is turning to fast casual and QSR chains for convenient family meals — a growing trend that chains like Chick-fil-A are taking advantage of. 

By Kevin Whiteley • March 22, 2019

Burger King sets rivals' ads aflame with AR app

Customers in Brazil win a free Whopper for virtually burning print and billboard ads of competitors like McDonald's.

By Robert Williams • March 21, 2019

Postmates rolls out free group delivery feature

The delivery platform's new Postmates Party option functions like Uber Pool for food, an offering that could give it a leg up over competitors if consumers are willing to sit through longer wait times. 

By Kevin Whiteley • March 21, 2019

Cooper's Hawk wants wine club members to dine at Ruth's Chris

This unique partnership, which rewards Cooper's Hawk wine members with 100 club points for bringing its wine to Ruth's Chris, creates a cross-marketing opportunity that could help drive traffic.

By Alicia Kelso • March 20, 2019

McDonald's and La-Z-Boy partner on 'McDelivery Couch' sweepstakes

The promotion for McDelivery with Uber Eats includes a chance to win a decked-out couch for binge-watching.

By Erica Sweeney • March 20, 2019

Sandwich chain Blimpie lifts customer spending 11% with personalized offers

At 70 locations, the Mobivity-powered test issued personalized offers to customers' phones and paper receipts based on their order history.

By Robert Williams • March 20, 2019

Long John Silver's serves up original album, audio coupons for Lent

Twitter engagement for the first song was nearly three times the benchmark after the seafood chain's campaign kicked off on Ash Wednesday.

By Robert Williams • March 19, 2019

Paris Baguette launches mobile app with loyalty program

The chain is offering a free coffee or tea to customers who place their first order though the app.

By Robert Williams • March 18, 2019

Buffalo Wild Wings debuts 'Jewel Stool' supporting vasectomy patients for March Madness

Part of a larger campaign, the customized barstool recognizes the uptick in surgeries that occur around the college basketball tournament. 

By Erica Sweeney • March 18, 2019

Restaurants don't have to choose between environmental responsibility and their bottom line

Buying local and investing in automated inventory systems can help businesses reduce food waste and save money at the same time, Upserve SEO manager Seth Steinman says.

By Seth Steinman • March 15, 2019

Burger King takes on Starbucks with app-based coffee subscription service

BK Café Coffee lets users pay $5 per month — or, "the price of a large cappuccino from Starbucks"— for a daily brew. 

By Peter Adams • March 15, 2019

Baskin-Robbins, Mister Donut partner with HotNow on crypto rewards game

Players can exchange their virtual gold in the game's marketplace for coupons and discounts at real-world retailers.

By Robert Williams • March 14, 2019