Marketing: Page 40


  • Dunkin' drops 'Donuts' from its name in new branding

    The change is part of the company's efforts to focus on coffee and support digital offerings that cater to on-the-go consumers. 

    By Erica Sweeney • Sept. 26, 2018
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    Chipotle / Instagram
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    Chipotle shares 2nd Instagram page to drive 'For Real' campaign

    As the burrito chain works past several food safety incidents, it aims to emphasize quality ingredients and provide greater transparency into how it sources and prepares food.

    By Robert Williams • Sept. 25, 2018
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    John Hazard and Lisa Burdige
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    Column

    Comic Dive: Permanent Promotions

    Brands like Domino's and Arby's have upped the ante on marketing stunts, promising food, money and more to consumers who get tattoos or go to other extreme lengths to show their loyalty. 

    By John Hazard and Lisa Burdige • Sept. 25, 2018
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    TGI Fridays
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    Technology in action at TGI Fridays: No 'better use case than selling alcohol with AI'

    By integrating AI in platforms and email campaigns, the restaurant chain was able to differentiate customers and tailor personal experiences at the bar. 

    By Naomi Eide • Sept. 20, 2018
  • Cheetos whips up Flamin' Hot-inspired menu for second pop-up restaurant

    Recipes from the event will be released online, and people in Los Angeles can nab tie-ins with the online grocery divisions of Walmart and Amazon.

    By Erica Sweeney • Sept. 14, 2018