Dive Brief:
- Jollibee has launched its first loyalty program, Jollibee Rewards, the company said in a press release Monday.
- The program allows members to earn 10 points for every dollar spent with points redeemable online or in store. Members can begin receiving rewards at 200 points with a $2 off a single bucket offer, according to the chain’s website. Points go up to 900, which equates to a free deluxe chicken sandwich.
- Several other QSRs have added or revised their rewards programs this year, including Church’s Texas Chicken and Krispy Kreme, to help drive traffic and return visits.
Dive Insight:
With its cult-like following, Jollibee will be able to increase the frequency of its most loyal customers with benefits like surprise rewards, exclusive deals and experiences, news on product launches and store openings in addition to helping create and try new menu items.
For signing up by Nov. 15, customers will receive $5 off an order of $35. Members who refer their family and friends have the opportunity to receive 200 points.
The company also will keep points active if customers visit a Jollibee every 12 months, distinguishing it from other programs where points expire after roughly a year. Points expire after 12 consecutive months of account inactivity, according to the program’s frequently asked questions page.
Jollibee’s rewards program falls under its digital transformation strategy and will bring the chain in line with other global QSRs by improving efficiency, customer experience and revenue management, according to an earnings release.
Jollibee’s rewards program also will help the chain as it grows aggressively in the U.S. and Canada. As of its fiscal Q1 2024, the chain had 100 stores in these two countries and added three new stores during this quarter, according to an earnings release. It plans to open 14 stores in total this year. Jollibee is focusing on expansion in its existing markets, including California, Texas, New York, Maryland, Arizona, Virginia, Illinois and Washington. It is also looking at new markets in the U.S.
