Coca-Cola reasserts fast food dominance over Pepsi in new campaign

For the first time, the soda giant is bringing together more than a dozen QSRs to demonstrate how diverse customers are united by their drink orders.

By Chris Kelly • April 3, 2026

Burger King to hire 60K workers as part of turnaround

Investment in menu items, marketing and renovations have helped the chain bring in customers. Now it needs the workers to serve them.

By Aneurin Canham-Clyne • April 2, 2026

Shake Shack will overhaul its tech with focus on AI, loyalty

The fast casual burger brand hopes a new rewards system, modernized point-of-sale platform and AI-backed operational analytics will aid its growth.

By Aneurin Canham-Clyne • April 2, 2026

KFC mimics Taco Bell in latest value play

The $7, $9 and $11 Value Feast Boxes can offer significant discounts — almost reaching 50% — according to a Restaurant Dive analysis.

By Aneurin Canham-Clyne • March 31, 2026

Jack in the Box names CMO to strengthen product innovation, loyalty

Katelyn Zborowski previously spent over a decade at Yum Brands, where she helped develop more than 40 limited-time offerings for Taco Bell.

By Peter Adams • March 30, 2026

Circana: Value and flavor propel Chili’s and Wingstop’s growth

The two brands rose fastest in Circana’s 2026 Definitive U.S. Ranking as macroeconomic uncertainty pushed consumers towards holistic value.

By Aneurin Canham-Clyne • March 27, 2026

How 10 major restaurant chains are overhauling their strategies

From Wendy’s to Outback, heavyweight brands are investing in new menu items and operational improvements  — often accompanied by closures and renovations — to get back on track.

By Aneurin Canham-Clyne • March 26, 2026

Why consumers love, and sometimes hate, tiered loyalty programs

Tiers add flexibility and exclusivity, but when done wrong they can feel frustratingly slow or complex.

By Bryan Wassel • March 26, 2026

Maggiano’s raises portion sizes in Chili’s-style value play

Increasing portions could help the brand draw more traffic, but structural factors mean its turnaround won’t be as fast — or dramatic — as Chili’s revival.

By Aneurin Canham-Clyne • March 18, 2026

El Pollo Loco adds big experiences to loyalty program

Personalized offers, bonus rewards and access to menu items and events, like the 2026 Major League Soccer All-Star Game, could boost engagement.

By Aneurin Canham-Clyne • March 17, 2026

Burger King’s CMO on firing its mascot as brand evolves in new campaign

“There’s A New King And It’s You” is the next step in a turnaround effort that puts the fast food chain’s customers at the forefront.

By Chris Kelly • March 16, 2026

Recognition is the loyalty perk most restaurants aren’t offering

Discounts aren't the only reason why guests come back. So what is?

By Caroline Price • March 16, 2026

Taco Bell makes Nacho Fries permanent, teases more LTOs

The brand showed off more than 20 new menu items at its third-annual Live Más LIVE event, including LTOs meant to ramp up sales momentum.

By Aneurin Canham-Clyne • March 10, 2026

Burger King names 2 new agencies following viral Whopper bite moment

Mojo Supermarket, now the chain’s U.S. social AOR, claimed credit for a video swiping at McDonald’s CEO Chris Kempczinski’s awkward Big Arch review. 

By Peter Adams • March 10, 2026

Jimmy John’s promotes CMO to president

Darin Dugan succeeds James North, who spent more than 20 years as the chain’s brand president.

By Aneurin Canham-Clyne • March 9, 2026

Domino’s redefines celebrity meals in social-first campaign

Ahead of March Madness, the pizza brand is hoping influencers will drive sales.

By Sara Karlovitch • March 6, 2026

McDonald’s reality TV-inspired campaign turns kiosks into confessionals

The social-heavy effort comes as the chain faces social media and competitor blowback for a video featuring its CEO.

By Chris Kelly • March 5, 2026

Chili’s CMO promoted to translate winning playbook to Brinker’s other brand

George Felix will lead marketing for both Chili’s and Maggiano’s Little Italy, which has lagged behind its sister brand’s eye-popping run of sales growth.

By Peter Adams • March 4, 2026

Why Papa Johns is going back to basics in latest marketing shakeup

The pizza chain has reestablished local marketing co-ops and plans to launch a creative platform in collaboration with new AOR Leo Chicago.

By Chris Kelly • March 3, 2026

IHOP promotes pancakes with low-tech aesthetics, experiential play

In a tie-up with musician Mr. Fantasy, the chain is plastering high-traffic areas with old-school flyers reminiscent of the early internet. 

By Sara Karlovitch • Feb. 26, 2026

Outback posts first traffic growth in 5 years

New steaks improved guest satisfaction, and fresh investments in facilities, labor and marketing could help build the brand’s transaction momentum.

By Aneurin Canham-Clyne • Feb. 25, 2026

Domino’s wants to double its market share

CEO Russel Weiner thinks the chain can capture half of the QSR pizza market at the expense of Pizza Hut and Papa Johns.

By Aneurin Canham-Clyne • Feb. 23, 2026

How QSRs are building on value marketing with pop culture, nostalgia

Fast food marketers including McDonald’s, Burger King and Wendy’s will have to move beyond price-point value to drive sales and traffic.

By Chris Kelly • Feb. 18, 2026

McDonald’s positions loyalty app at the center of its tech ambitions

Active loyalty members are the “single most important digital metric” for McDonald’s, EVP and CFO Ian Borden said.

By Bryan Wassel • Feb. 17, 2026

Sweetgreen names Wpromote paid media AOR as brand looks to reignite growth

Wpromote is tasked with balancing a cohesive national strategy with more market-specific opportunities as Sweetgreen combats a sales slump. 

By Peter Adams • Feb. 13, 2026