Name: Paul Tuscano
New title: Chief digital officer, KFC U.S.
Previous title: Vice president of onsite digital and mobile products, Marriott
Paul Tuscano will join KFC U.S. as chief digital officer effective August 1, the company announced Friday. Tuscano’s role is new, the company said, and he will “will lead the execution of the KFC U.S. digital roadmap, ensuring proper focus and capabilities driving digital solutions supporting the customer.”
The role is complementary to that of existing KFC U.S. chief technology officer, Chris Caldwell, who will continue to oversee restaurant technology.
Prior to KFC, Tuscano worked on Marriott’s customer-facing digital products, like the Bonvoy app and “Marriott Rewards/Ritz Carlton/SPG apps,” according to the press release.
KFC U.S. is primarily focused on targeting new audiences, as well as menu innovation, Yum Brands CEO David Gibbs said during the company’s Q1 2023 earnings call. Outside the U.S., the brand has worked with TikTok and Whatsapp to implement ordering through those apps, Yum CFO Chris Turner said on the earnings call. Earlier this month, Yum announced a partnership with Treasure Data to buttress its customer data analysis and collection, which could give KFC U.S. an advantage in targeting customers through digital channels.
