Name: Nicolle DuBose

New title: Chief marketing officer, Playa Bowls

Previous title: Vice president and head of marketing, Schlotzsky’s

DuBose, who started in her new position in September, has over 20 years of marketing experience within the food and beverage industry. She succeeds Abby Taylor, co-founder of Playa Bowls, who will remain with the company as chief brand officer, according to the press release. A bulk of her career has been spent at Focus Brands in various marketing positions, working with chains including Schlotzsky’s, Carvel, Cinnabon and Moe’s Southwest Grill. She has developed strong marketing skills and strategies that have resonated with consumers and have helped brands grow, per the company announcement. 

“DuBose has an impressive record in marketing in the franchise and restaurant industry and is a critical addition to our executive leadership team as we look to drive the brand to new heights,” Dan Harmon, CEO of Playa Bowls, said in a statement. “Throughout her career, DuBose has proven to be an innovative thinker and we know she will be instrumental in elevating Playa Bowls' presence as we look to connect with even more guests who are looking for nutritious food options.”

What’s on DuBose’s plate: DuBose will oversee the company’s marketing efforts, as well as brand strategy, digital marketing, social media and customer engagement, according to the press release. Playa Bowls, which was founded in 2014, has been growing quickly, reaching its 100th-store milestone in 2020. Its growth trajectory accelerated after 2021, when it received an undisclosed amount of funding from two private equity firms. It opened its 200th store in August and currently operates in 22 states. The company plans to open 33 more shops by the end of this year, according to QSR Magazine. 

The chain is also under new leadership with Dan Harmon joining the brand in April as its CEO, replacing co-founder Rob Giuliani, who remains with the company as chief innovation officer. Mark Belanger, formerly president of global development at Craftworks Restaurants and Brewery Group, joined the brand in November 2022 as president.