Marketing: Page 11

  • A photo of the outside of a Wingstop.
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    Courtesy of Wingstop
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    Wingstop names 72andSunny creative AOR to grow brand awareness

    The chain has recently expressed a desire to increase visibility on delivery platforms that have been key to its growth streak.

    By Peter Adams • April 17, 2023
  • An image of a white building with red stripes and KFC branding.
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    Moses Robinson via Getty Images
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    KFC franchisee launches texting engagement program

    KBP Brands, which operates 847 KFC restaurants, deployed an SMS-based customer engagement tool to strengthen its regional marketing efforts.

    By • April 11, 2023
  • A photograph of a Denny's sign over some trees.
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    Justin Sullivan via Getty Images
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    Denny’s, Olo and Sparkfly team up for rewards, customer engagement effort

    The restaurant chain said the partnership will strengthen its data analysis and loyalty offerings, allowing it to offer more personalized rewards. 

    By • April 6, 2023
  • Popeyes signage
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    Courtesy of Popeyes
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    Popeyes picks McKinney as AOR to tap into brand love

    Creative will key into the brand's New Orleans roots as it tries to recapture the growth it saw after the launch of its category-changing chicken sandwich.

    By Chris Kelly • April 6, 2023
  • An exterior image of a restaurant with glass windows and a sign that says sweetgreen.
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    Retrieved from Sweetgreen/BusinessWire on August 10, 2022
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    Sweetgreen renames burrito bowl following Chipotle suit

    Marketing and social media interactions for Sweetgreen’s new Chipotle Chicken Burrito Bowl are at the heart of the lawsuit against the salad chain.

    By • Updated April 6, 2023
  • Actor Ben Affleck, wearing a blue plaid shirt and dark coat, stands center frame in front of a Dunkin' cash register.
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    Permission granted by Dunkin'
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    Dunkin’ staff mistake Affleck for Damon in second spot starring ‘Air’ director

    Made with the A-listers’ Artists Equity production shop, the ad follows a viral Super Bowl campaign depicting Affleck manning the drive-thru.

    By Peter Adams • April 4, 2023
  • A photograph of El Pollo Loco's Original Pollo Bowl.
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    Permission granted by El Pollo Loco
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    El Pollo Loco rolls out updated, tier-based rewards program

    In its first major loyalty revamp since launching the program in 2017, the QSR offers 12 different rewards available within four point levels.

    By • April 4, 2023
  • An image of Noodles & Company's daily rewards perks.
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    Permission granted by Noodles & Company
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    Noodles & Company adds daily perks to rewards program

    The fast casual brand will offer daily perks, like discounts, free upgrades and add-ons, along with existing rewards benefits like early access to menu items.

    By • April 3, 2023
  • Shake Shack and Super Mario Bros Movie collaboration logo
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    Courtesy of Shake Shack
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    Shake Shack powers up ‘Super Mario Bros.’ activation

    In advance of the new movie about the Nintendo icons, the chain's DUMBO location will offer special menu items, merchandise and more.

    By Chris Kelly • March 30, 2023
  • A promotional image for KFC's new chicken nuggets.
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    Courtesy of KFC
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    KFC nuggets open new front in chicken wars

    The nuggets will be available nationwide on March 27 following “wildly successful” market tests in North Carolina. 

    By • March 23, 2023
  • A customer scans his palm with an Amazon One device at a Panera cafe.
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    Courtesy of Panera
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    Panera tests Amazon One palm scanners at 2 cafes

    Panera will expand the tech to between 10 and 20 cafes depending on the reception of the initial test, which links Amazon’s palm scanning technology to its loyalty program.

    By • March 22, 2023
  • An image of a Chick-fil-A customer scanning her rewards program at the drive-thru
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    Retrieved from Chick-fil-A on March 17, 2023
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    Chick-fil-A to roll out updates to rewards program in April

    Chick-fil-A One, which has over 50 million members, will offer new items and increased points for redemption on some items starting April 4.

    By • March 17, 2023
  • A promotional image for Subway's new menu
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    Permission granted by Subway
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    Subway brings back Footlong Pass subscription

    The chain, which sold out 10,000 subscriptions in August in under six hours, is now offering 250,000 passes to rewards members for April redemption. 

    By • March 17, 2023
  • Several vegan cinnamon rolls topped with fruit and frosting.
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    Courtesy of Cinnaholic
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    Cinnaholic debuts points-based loyalty program

    The 82-unit cinnamon roll brand plans to open 25 units in 2023, and is offering customers a number of minor rewards to incentivize enrollment.

    By • March 14, 2023
  • An image of a customer showing a smartphone to a Noodles & Company cashier
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    Courtesy of Noodles & Company
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    Noodles & Company to test dynamic pricing

    Digital menu boards will offer not only flexibility in promotions and featured items at the fast casual chain, but could also allow for pricing tweaks.

    By • March 10, 2023
  • A photo of Jack Hinchliffe, global CMO for Habit Burger, holding a burger made by that brand.
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    Courtesy of The Habit Burger Grill
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    Habit Burger names first global CMO

    Jack Hinchliffe, who won awards for marketing at KFC U.K. and Ireland, has moved to the burger chain as Yum Brands looks to keep up rapid growth.

    By • March 9, 2023
  • A photo of Natalia Franco, global CMO at Church's Texas Chicken.
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    Courtesy of Church's Texas Chicken
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    Church’s Texas Chicken adds global CMO amid new leadership push

    Natalia Franco, who started her role on Monday, joins a slew of recent corporate hires including CFO, CEO and procurement VP. 

    By • March 7, 2023
  • Chipotle fajita TikTok
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    Courtesy of Chipotle Mexican Grill
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    Chipotle adding TikTok viral fajita quesadilla to digital menu

    The menu item, which began as a menu hack video on the social media platform, will be available starting Thursday.

    By • Feb. 27, 2023
  • The image shows a row of drinks, including coffee and soda, available through Panera's Unlimited Sip Club
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    Courtesy of Panera
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    Panera adds annual membership, $0 delivery to drinks subscription

    The plan offers customers a roughly 17% discount on the Unlimited Sip Club, whose members account for about 25% of the chain’s traffic. 

    By • Feb. 23, 2023
  • A photograph of two people at a Shake Shack eating white truffle burgers.
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    Permission granted by Shake Shack
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    Shake Shack serves up fine dining experience with White Truffle Menu

    Ten Shake Shack restaurants are taking reservations for a prix fixe tasting menu that costs $20 per person.

    By • Feb. 22, 2023
  • Whataburger's signature Whataburger meal.
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    Courtesy of Whataburger
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    Whataburger expands rewards, switches to points-for-dollars model

    The chain’s new loyalty program offers customers 10 points per $1 spent, and appears to have a general discount rate between 5.8% and 8.3%.

    By • Updated Feb. 16, 2023
  • Burger King gets a fresh look
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    Courtesy of Burger King
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    Burger King is fighting to boost sales, restaurant margins

    The chain says its $400 million Reclaim The Flame brand overhaul is improving sales and profits despite franchisee difficulties.

    By • Feb. 15, 2023
  • Cardi B and Offset team for duo meal at McDonald's
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    Courtesy of McDonald's
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    McDonald’s readies first-ever duo meal with Cardi B and Offset

    Timed to Valentine's Day, the effort includes tie-ups with dating apps and a kiss cam billboard in Times Square.

    By Chris Kelly , • Feb. 13, 2023
  • A photo of pizza folded that is part of Pizza Hut's new menu launched in October 2022.
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    Courtesy of Pizza Hut
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    Yum sales boosted by Pizza Hut Melts, Taco Bell Mexican Pizza

    Value-heavy menu items were key to driving visits among lower-income diners, Yum CEO David Gibbs said on the company’s Q4 earnings call.

    By • Feb. 8, 2023
  • Tristan Meline, Buffalo Wild Wings' newly announced CMO smiles in a portrait photograph.
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    Courtesy of Inspire Brands
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    Buffalo Wild Wings promotes Tristan Meline to CMO

    The full-service chain promoted the VP of brand management to CMO several months after shifting Buffalo Wild Wings’ previous CMO to Arby’s.

    By • Feb. 7, 2023