Marketing: Page 11

  • A phone screen displays a window for downloading TikTok.
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    Drew Angerer via Getty Images
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    Survey: 10% of small businesses that use TikTok go viral

    TikTok may help small and mid-sized brands compete with major companies on the strength of authentic brand engagement, a Capterra survey shows.

    By • Jan. 9, 2023
  • A Chipotle restaurant branded with the name Freepotle
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    Courtesy of Chipotle Mexican Grill
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    Chipotle rolls out ‘Freepotle’ rewards with TikTok, Instagram prize wheel

    The promise of free food offers throughout 2023 is positioned as an alternative to subscription programs that have proliferated at competitors like Taco Bell.

    By Chris Kelly • Jan. 9, 2023
  • A turned over blue bag of Doritos and several dishes prepared with the chips sit under multi-colored neon branding reading, "Doritos After Dark."
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    Retrieved from Frito-Lay North America on December 14, 2022
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    Doritos opens ghost kitchen catering to late-night cravings

    Doritos After the Dark runs through the winter solstice and features globally inspired dishes, like a sandwich based on a banh mi.

    By Peter Adams • Dec. 14, 2022
  • Old Spice's deepfake ad starring Dolph Lundgren
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    Retrieved from Old Spice on February 24, 2022
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    Deep Dive

    9 campaigns that boosted the mood in 2022

    Amid economic woes, an ongoing war and a series of controversies, efforts by McDonald’s, Domino’s and Chipotle found a way to cut through the noise. 

    By Peter Adams , Jessica Deyo , Sara Karlovitch • Dec. 14, 2022
  • Image reading "Starbucks Odyssey" to announce Starbucks' new NFT-tied rewards program expansion.
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    Retrieved from Starbucks on December 09, 2022
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    Starbucks ties NFTs to loyalty program in beta launch

    Starbucks Odyssey allows users to complete interactive challenges in exchange for NFTs and rewards points that unlock exclusive experiences.

    By Jessica Deyo • Dec. 12, 2022
  • Phone with email displayed and text that reads "Restaurant Email Examples"
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    Permission granted by Adentro
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    Sponsored by Adentro

    Restaurant email examples and ideas for high engagement

    Though it can be time-consuming to ideate new email campaigns, this form of communication is incredibly beneficial for restaurants looking to ramp up sales.

    Dec. 12, 2022
  • An image of a Little Caesars building with a drive thru
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    Permission granted by Little Caesars
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    Q&A

    Little Caesars’ delivery, digital channels spark new development opportunities

    Chief Development Officer Jeremy Vitaro discusses how the chain’s diversified asset mix, delivery and customized in-app ordering is opening up new markets. 

    By • Dec. 6, 2022
  • An image of a Taco Bell store.
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    Courtesy of Taco Bell
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    Taco Bell embraces soccer, Latin culture in new ad

    The chain looks to capitalize on the World Cup in a new soccer-themed campaign featuring a diverse array of talent.

    By Sara Karlovitch • Dec. 1, 2022
  • Jack in the Box mascot Jack Box is accompanied by actor Mark Hamill on the set of a commercial
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    Courtesy of Jack in the Box
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    Jack in the Box predicts unit growth in 2023

    A year after relaunching franchising, the chain is targeting positive net unit growth for the first time since 2019 and plans to operate in 40 states by 2030.

    By • Nov. 23, 2022
  • A promotional image for DoorDash's DashPass holiday promotion
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    Courtesy of DoorDash
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    DoorDash will let customers gift DashPass subscriptions

    This holiday promotion, which includes nearly $40 off an annual subscription, could boost DashPass membership and user retention.

    By • Nov. 22, 2022
  • People sharing a dish around a table
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    VioletaStoimenova via Getty Images
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    Sponsored by Adentro

    Food holidays: Marketing ideas for restaurants

    There are more than 800 food holidays throughout the year. Find out eight ways you can take advantage of the food holidays in restaurant marketing throughout the year. 

    Nov. 14, 2022
  • Mature couple are enjoying sharing some paella from a christmas market stall
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    DGLimages via Getty Images
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    Sponsored by Waze

    3 ways to attract on-the-go diners this holiday season

    As holiday shoppers hit the stores, here’s how leading QSRs and fast casual chains can entice them to stop for quick pick-me-ups.

    Nov. 7, 2022
  • Little Caesars Hot and Ready
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    Courtesy of Little Caesars
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    Little Caesars promotes digital trailblazer to CMO

    Greg Hamilton takes the reins for marketing as the chain ramps up digital transformation and its relationship with the NFL.

    By Sara Karlovitch • Oct. 31, 2022
  • A street in the dark with a Burger King location highlighted
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    Courtesy of Burger King
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    Burger King teams with Call of Duty for expansive international promo

    The tie-up comes just over a year after the chain’s former CMO Fernando Machado joined Call of Duty publisher Activision Blizzard as CMO.

    By Aaron Baar • Oct. 31, 2022
  • An image of a next gen Dunkin' in Woodstock, Georgia.
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    Courtesy of Dunkin'
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    Did Dunkin’ get its loyalty shakeup wrong?

    The revamped program’s emphasis on food items could be a play for higher check sizes, but making members pay a premium for coffee rewards could burn the chain.

    By • Oct. 31, 2022
  • McDonald's McRib sandwich sits against a black background and underneath glowing golden text reading, "The McRib Farewell Tour."
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    Permission granted by McDonald's USA
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    McDonald’s double dips on nostalgia with ‘Farewell Tour’ for McRib

    Following the success of adult Happy Meals, the brand is dropping a throwback merchandise line celebrating the history of the boneless pork sandwich.

    By Peter Adams • Oct. 25, 2022
  • The TikTok logo on a phone.
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    Drew Angerer/Getty Images via Getty Images
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    Study: 53% of millennial TikTok users visited a restaurant after seeing it on the app

    MGH Restaurants called the app “a restaurant marketer’s dream,” as visually appealing foods drive visits and induce customers to travel farther than normal.

    By • Oct. 25, 2022
  • An image of a smartphone highlighting Yelp's veteran-owned business attribute
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    Permission granted by Yelp
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    Yelp adds searchable ‘veteran-owned’ tag for businesses

    The feature’s launch follows a 101% spike in search rates for veteran-owned concepts year over year in Q3.

    By • Oct. 25, 2022
  • Two people are seated at a bar. A bartender uses a mobile device to scan a one of the customer's credit card while smiling.
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    Permission granted by Square
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    Sponsored by Square

    Increase F&B sales with tableside ordering

    How one restaurant added tableside ordering and increased alcohol sales by 22%.

    Oct. 24, 2022
  • Subway plans to add 50,000 jobs this summer
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    Courtesy of Subway
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    Subway, Arby’s top QSR TV ad impressions in Q3

    While QSRs increasingly invest in digital marketing, they remain an important driver of TV ad impressions, accounting for 27.5 billion impressions in Q3.

    By • Oct. 21, 2022
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    Flickr user Jennie Faber
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    McDonald’s to sell Krispy Kreme doughnuts in Louisville

    Three doughnut varieties will be available for in-restaurant and drive-thru purchases at nine McDonald’s units starting Oct. 26. 

    By • Oct. 18, 2022
  • Two characters from Stranger Things as part of a Domino's partnership
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    Courtesy of Domino's
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    Inside Domino’s recipe for success with ‘Stranger Things’ fanatics

    At Advertising Week, executives laid out how a campaign centered on a “mind ordering” app paid off despite an average response from a general audience.

    By Peter Adams • Oct. 18, 2022
  • An image showing some of Dunkin's branding pasted on the side of a building.
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    Courtesy of Dunkin'
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    Dunkin’ fans, angered by rewards changes, say brand has lost its identity

    The minimum cost of a coffee, measured in loyalty points, increased by about 25%, and some diners say the changes have made them switch to alternatives.

    By • Oct. 13, 2022
  • An image showing a hang raising a cup of Starbucks iced coffee with a Delta aircraft in soft-focus in the background.
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    Courtesy of Starbucks
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    Starbucks, Delta link rewards programs

    Starbucks customers can now earn Delta SkyMiles by buying coffee, as well as double points on purchases made on days they travel with Delta. 

    By • Oct. 13, 2022
  • Burger King's new Ghost Pepper Whopper floating against a smoky black background and under large white-and-orange text that reads "Ghost Pepper Whopper."
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    Retrieved from Business Wire on October 11, 2022
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    Burger King caters to paranormal sleuths with in-app ghost detector

    A promotion rewards loyalty members who try out the tool with an exclusive offer for a Halloween-themed Ghost Pepper Whopper. 

    By Peter Adams • Oct. 12, 2022