Marketing: Page 15

  • An image showing a hang raising a cup of Starbucks iced coffee with a Delta aircraft in soft-focus in the background.
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    Courtesy of Starbucks
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    Starbucks, Delta link rewards programs

    Starbucks customers can now earn Delta SkyMiles by buying coffee, as well as double points on purchases made on days they travel with Delta. 

    By • Oct. 13, 2022
  • Burger King's new Ghost Pepper Whopper floating against a smoky black background and under large white-and-orange text that reads "Ghost Pepper Whopper."
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    Retrieved from Business Wire on October 11, 2022
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    Burger King caters to paranormal sleuths with in-app ghost detector

    A promotion rewards loyalty members who try out the tool with an exclusive offer for a Halloween-themed Ghost Pepper Whopper. 

    By Peter Adams • Oct. 12, 2022
  • A promotional image for BurgerFi's ongoing brand overhaul.
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    Courtesy of BurgerFi
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    BurgerFi launches marketing and loyalty overhaul

    The chain is revamping its app and website to increase the channels through which customers can access rewards, as part of a broader brand redesign.

    By • Oct. 11, 2022
  • Chipotle Boorito promo art
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    Courtesy of Chipotle Mexican Grill
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    Chipotle’s ‘Boorito’ promo returns with BeReal, Cash App twist

    The 22-year-old Halloween promotion is back in-person following two pandemic years, with perks ranging from a $6 entree to a $10,000 Cash App prize.

    By Jessica Deyo • Oct. 11, 2022
  • A promotional image for Zaxby's new rewards program.
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    Courtesy of Zaxby's
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    Zaxby’s revamps loyalty program and mobile app

    The chicken chain’s Zax Rewardz offering replaces the existing Zax Fanz Club with a points-for-dollars system.

    By • Oct. 11, 2022
  • Four McDonald's figurines designed by Cactus Plant Flea Market encircle a Happy Meal placed on a red table against a sky-blue backdrop.
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    Permission granted by McDonald's USA
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    Deja vu? McDonald’s adult Happy Meals raise specter of past promos run awry

    Kotaku pointed to posts from overwhelmed employees on Reddit and TikTok, while a budding resale market underpins strong demand for the meals.

    By Peter Adams • Updated Oct. 10, 2022
  • A picture of branding on a Dunkin' location
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    Courtesy of Dunkin'
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    Dunkin’ rewards members can now earn points twice as fast

    The chain’s new offering, Dunkin’ Rewards, lowers the threshold to start redeeming points and increases flexibility in how customers can use rewards. 

    By • Oct. 7, 2022
  • A group of young people eat Burger King in front of a grey house.
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    Courtesy of Burger King
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    Burger King crowns the consumer king with new ‘You Rule’ tagline

    A new campaign debuting Oct. 10 puts the focus on customized orders and is part of a larger brand revitalization effort meant to combat sluggish sales.

    By Sara Karlovitch • Oct. 7, 2022
  • Revamped Jamba smoothie-making robot
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    Permission granted by Jamba by Blendid
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    Jamba gives smoothie robot human-esque makeover

    The first revamped bot debuted at the Ackerman Student Union on UCLA’s campus in Los Angeles, and will soon roll out to more locations.

    By • Oct. 6, 2022
  • An image fo Arby's incoming CMO, Rita Patel
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    Courtesy of Arby's
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    Inspire moves Buffalo Wild Wings CMO to Arby’s

    Rita Patel will be responsible for the brand’s strategy, menu changes, advertising and marketing communications.

    By • Oct. 5, 2022
  • Pete Davidson for Taco Bell
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    Courtesy of Taco Bell
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    Pete Davidson pairs new Taco Bell breakfast item with an apology

    The Breakfast Crunchwrap reflects an effort by the QSR to reach consumers looking for comfort and familiarity in the morning.

    By Sara Karlovitch • Oct. 4, 2022
  • Four McDonald's figurines designed by Cactus Plant Flea Market encircle a Happy Meal placed on a red table against a sky-blue backdrop.
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    Permission granted by McDonald's USA
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    McDonald’s repackages Happy Meals for adults with cult streetwear label

    Meant to invoke nostalgia, the menu bundles come with unique art and collectible figurines as the chain tries to align with pop culture tastemakers.

    By Peter Adams • Sept. 30, 2022
  • One of P.F. Chang's flagship locations.
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    Courtesy of P.F. Chang's
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    P.F. Chang’s adds subscription tier to loyalty program

    The monthly $6.99 service, which offers rewards and unlimited delivery, is one of few such programs among casual chains, CEO Damola Adamolekun said.

    By • Sept. 28, 2022
  • Image from Sonic's "Mmm Sonic" campaign
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    Courtesy of Sonic
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    Why Sonic drove away from in-car commercials for its latest campaign

    CMO Lori Abou Habib explains the food-focused change and how the QSR has benefited from parent Inspire Brands' bespoke media unit within Publicis.

    By Chris Kelly • Sept. 28, 2022
  • A selection of Carl's Jr. and Hardee's food with new branding
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    Courtesy of CKE Restaurants Holdings, Inc.
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    Carl’s Jr., Hardee’s refresh brand identity with flavor as inspiration

    The changes will debut in an ad campaign and come months after parent company CKE announced plans for a $500 million brand transformation.

    By Chris Kelly • Sept. 23, 2022
  • Dunkin's digital store
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    Permission granted by Dunkin'
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    Dunkin’ promotes architect behind next-gen push to CMO

    Jill McVicar Nelson, who’s been with Dunkin’ since 2011, has spearheaded several menu offerings targeted at the “next generation of guests.”

    By Peter Adams • Sept. 22, 2022
  • The image shows a row of drinks, including coffee and soda, available through Panera's Unlimited Sip Club
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    Courtesy of Panera
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    Panera will allow loyalty customers to choose rewards

    MyPanera members, who already receive perks based on frequency of visits, spend and preferences, will have multiple options to redeem instead of pre-selected rewards. 

    By • Sept. 20, 2022
  • Starbucks Pumpkin Spice Latte
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    Courtesy of Starbucks
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    Report: Starbucks, Dunkin’ score traffic bump from pumpkin spice lattes

    Placer.ai finds visits at Starbucks and Dunkin’ rose nearly 26% and nearly 10%, respectively, in the week following their fall menu launches.

    By Alicia Kelso • Sept. 20, 2022
  • Singer Chloë Bailey blows a gum bubble as part of a Trident campaign
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    Courtesy of Mondelēz International, Inc.
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    Why brands are creating original songs for TikTok

    McDonald's, Pizza Hut and Trident are among the marketers updating a cultural tactic for the top social platform.

    By Chris Kelly • Sept. 19, 2022
  • White Castle launched a loyalty program nationwide September 2020.
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    Courtesy of White Caslte
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    Study: Consumers return to dine-in and want loyalty programs

    Nearly 90% of diners are interested in joining a loyalty program, especially if it offers savings, as inflation impacts spending, a TouchBistro survey finds. 

    By Alicia Kelso • Sept. 15, 2022
  • Chipotle Garlic Guajillo Steak metaverse
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    Courtesy of Chipotle
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    Chipotle launches its Garlic Guajillo Steak in the metaverse

    The chain says the menu item, which will debut in the Chipotle Grill Simulator on Roblox, is the first from a restaurant brand to launch in the metaverse.

    By Alicia Kelso • Sept. 13, 2022
  • Burger King gets a fresh look
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    Courtesy of Burger King
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    RBI announces $400M marketing and remodel overhaul for Burger King

    The company’s programs, Fuel the Flame and Royal Reset, aim to modernize the brand and remodel 800 restaurants by the end of 2025.

    By • Sept. 12, 2022
  • A promotional image for Starbucks NFT marketplace, Starbucks Odyssey.
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    Courtesy of Starbucks
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    Starbucks is launching an NFT marketplace

    Starbucks Odyssey will let users buy tokens and accrue loyalty rewards to unlock access to real-life and digital events, like virtual cocktail classes.

    By • Sept. 12, 2022
  • A green co-branded Wendy's and 'Rick and Morty' logo and Uber Eats bag flank cartoon versions of new sandwiches and drinks from the restaurant chain.
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    Permission granted by Wendy's
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    Wendy’s latest ‘Rick and Morty’ crossover opens portal to Uber Eats

    Delivery continues to be a focus of the partnership as the reference-heavy Adult Swim series enshrines its place in the pop culture conversation.

    By Peter Adams • Sept. 7, 2022
  • A person holds a smartphone showing the Starbucks app
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    Courtesy of Starbucks
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    What Starbucks’ bet on NFTs says about the future of loyalty

    The chain's renowned rewards program adds a buzzy new value-grab, potentially laying a course for other marketers to follow.

    By Aaron Baar • Sept. 6, 2022