Marketing: Page 20
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Burger King trolls Chick-fil-A with LGBTQ donations during Pride
The latest escalation of the chicken sandwich wars is a not-so-subtle dig at a company with a history of donating to anti-LGBTQ charities.
By Chris Kelly • June 9, 2021 -
Sponsored by Atmosphere
The secret sauce to attracting (and keeping) customers? Your TV
The restaurant industry must figure out how to tactfully attract and maintain customers in the face of rapidly changing guidelines and increased competition.
June 7, 2021 -
Report: Chick-fil-A triples Popeyes' share of chicken sandwich delivery spend
Almost two years after the chicken sandwich wars began, Edison Trends data shows Chick-fil-A captured 41% of money spent, followed by McDonald's and then Popeyes.
By Emma Liem Beckett • June 4, 2021 -
Delivery companies settle allegations of discrimination in Arizona
The state's attorney general's office claimed promotions offered by DoorDash, Uber Eats and Postmates to waive delivery fees for Black-owned merchants in 2020 discriminated against non-Black-owned restaurants and their patrons.
By Julie Littman • June 4, 2021 -
McDonald's doubles down on inclusivity with multichannel Pride push
The chain's latest investments in DEI include a virtual celebration on LGBTQ+ TV network Revry and sponsorships in Out Magazine.
By Asa Hiken • June 4, 2021 -
Sponsored by BentoBox
How to choose a restaurant website design company
Learn how a 100%-hospitality-focused website design company benefits new restaurants.
June 1, 2021 -
Sweetgreen refreshes brand identity to spotlight sustainability, focus on 'real food'
The overhaul has been in the works for the past year and is now being implemented across marketing and advertising, social media, physical store design, digital signage, packaging and employee uniforms.
By Peter Adams • May 27, 2021 -
Q&A
Why Chipotle tapped Discord in its push for fresh recruitment tactics
Chipotle's Director of Talent Acquisition Michael Miller dishes on the burrito giant's hiring event hosted by the instant messaging platform.
By Katie Clarey • May 26, 2021 -
Yelp adds LGBTQ-owned business search filter
Searches for LGBTQ-owned businesses on the platform jumped by more than 150% in April versus one year ago.
By Alicia Kelso • May 24, 2021 -
Donatos turns to 'dinnerviews' to find job applicants
The "dinnerviews" consist of walk-in interviews that don't require an appointment, at which jobs can be offered "on the spot." Applicants will then receive a certificate for a free, large one-topping pizza.
By Kathryn Moody • May 24, 2021 -
Sponsored by Lamb Weston®
How hashtag holiday-themed limited-time offers can help boost your bottom line
A great way to develop a successful LTO program is by aligning it with hashtag holidays.
May 24, 2021 -
McDonald's, Byron Allen dispute continues amid scrutiny into QSR ad-spending practices
In January, the media mogul's amended complaint got the go-ahead from a federal judge after a previous version was dismissed due to a lack of sufficient evidence.
By Peter Adams • Updated June 2, 2022 -
Chuck E. Cheese debuts mobile app and rewards program
The eatertainment chain is angling to lure customers with an omnichannel approach that provides incentives for in-store, online and mobile orders.
By Alicia Kelso • May 20, 2021 -
Deep Dive
Yum ramps up transformation with new tech deals. How will they impact marketing?
Broader trends in the QSR category and changing media consumption habits could herald a bigger focus on performance marketing, experts suggest.
By Peter Adams • May 17, 2021 -
Sponsored by Waze
Road trip! How restaurants can reach visitors and locals on the move
As people begin to plan their summer vacations, here are three insights restaurants can use to get in front of tourists and locals alike.
May 17, 2021 -
Celebrities bring sizzle to new virtual restaurant brands from Nextbite
The SoftBank-backed startup launched a taqueria brand with comedian George Lopez and a "munchie menu" concept with rapper Wiz Khalifa.
By Chris Kelly • May 14, 2021 -
McDonald's deploys marketing muscle for vaccine awareness in tie-in with Biden admin
The brand's Times Square billboards, McCafé cups and delivery order seal stickers will supply information on vaccines and use art from the national "We Can Do This" campaign.
By Peter Adams • May 11, 2021 -
McDonald's Q1 bolstered by chicken sandwich, marketing investments
The chain also generated nearly $1.5 billion in digital sales for the period and has over 20 million active app users, which could boost its loyalty program once it comes out of test mode.
By Alicia Kelso • April 30, 2021 -
Taco Bell turns the moon into a billboard for its first global campaign
While the Taco Moon deal looks to drive in-store traffic when the third-quarter moon is visible, the campaign also pushes the chain's web and app offerings.
By Chris Kelly • April 28, 2021 -
Domino's resurrects '80s brand icon the Noid to spotlight autonomous delivery
The chain is rolling the dice on Nuro's driverless delivery vehicles taking off in a meaningful way as COVID-19 drives up demand for contactless options.
By Peter Adams • April 26, 2021 -
Sponsored by Lamb Weston®
How LTOs can help refresh your menu
Learn about the power of LTOs and strategies for building a successful LTO offer.
April 26, 2021 -
KFC's US marketing chief, who helped modernize brand with off-the-wall creative, departs
The news marks the second CMO exit from a Yum Brands chain after George Felix left Pizza Hut for Tinder earlier this month.
By Peter Adams • April 16, 2021 -
Uber Eats is latest app to tap Stories trend
In early tests, 13% of users who clicked through a restaurant's Stories placed an order in the same session.
By Chris Kelly • April 16, 2021 -
Yelp adds new search filters for Asian-owned businesses
Anti-Asian hate crimes rose in 2020, but support for these businesses is increasing, with searches rising 130% in February on Yelp's platform.
By Julie Littman • April 7, 2021 -
Pizza Hut CMO exits amid larger overhaul to marketing operations
The second retooling of marketing leadership in barely over a year speaks to potential COVID-19 pressures, but also comes as Yum Brands is ramping up digital transformation.
By Peter Adams • Updated April 13, 2021