Marketing: Page 26
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Doritos
Deep Dive9 campaigns that show how mobile marketers pivoted in the pandemic during H1
The year's best campaigns so far, including marketing by Chipotle and KFC, came in the wake of the pandemic's changes to the landscape as marketers rushed to meet consumers in digital channels.
By Chris Kelly , Chantal Tode , Peter Adams • July 16, 2020 -
Retrieved from Burger King on July 14, 2020
Burger King explains dangers of cow farts in video starring viral yodeling kid
An educational spot promotes new low-methane emission beef burgers from the chain that's steadily introduced more meatless options.
By Peter Adams • July 14, 2020 -
Gen Z wants brands to be 'fun,' 'authentic' and 'good,' study says
With high expectations for digital experiences, 82% of the cohort say they trust a company more if it uses images of real customers in its advertising.
By Robert Williams • July 13, 2020 -
Retrieved from Starbucks on June 03, 2020
Starbucks leads in forging emotional connections among fast food brands, study says
The impact of positive emotions on performance has been mixed during a crisis that's delivered an unprecedented hit to restaurants.
By Dianna Christie • July 10, 2020 -
Courtesy of Burger King Finland
Burger King Finland turns McDonald's into delivery hot spots
The conquesting campaign offered free delivery to people who ordered food near McDonald's locations.
By Robert Williams • July 6, 2020 -
Subway shifts $5 Footlong promotion to digital-only after slow traffic
The change comes just two weeks after the deal was introduced, adding more woes to this controversial menu item.
By Alicia Kelso • July 2, 2020 -
McDonald's puts reopening on hold for 3 weeks as COVID-19 spreads
Roughly 2,200 of the chain's U.S. locations are open for limited dine-in service, and the fast food giant said operators can continue to let diners eat inside if local municipalities allow it.
By Emma Liem Beckett • July 2, 2020 -
Courtesy of Taco Bell
Taco Bell to launch new loyalty program 5 years after first iteration
The promotion of Taco Bell Rewards, which rolls out later this month, crashed the company's site and app on Tuesday.
By Alicia Kelso • July 1, 2020 -
Courtesy of Papa John's
Papa John's promotes Shaq-inspired pizza on Snapchat amid same-store sales surge
The chain's marketing push around brand ambassador Shaquille O'Neal has gained steam, and may have contributed to its 28% same-store sales gain in Q2.
By Robert Williams • June 30, 2020 -
Burger King hires Ellie Doty as first-ever North American CMO
Formerly CMO of Chili's, her new job comes as the CMO role returns to prominence as brands look to navigate the next stage of the COVID-19 economy.
By Dianna Christie • June 29, 2020 -
Courtesy of Domino's
Domino's creates Rain Check Registry for couples whose weddings were cancelled
The pizza chain joins a growing list of brands reaching out to couples and their friends as they try to make the best of postponed celebrations.
By Dianna Christie • June 25, 2020 -
Julie Littman
Restaurant gift card sales grow nominally prior to COVID-19
New data from Paytronix shows a 10% increase in gift card sales from 2017 to 2018, but just a 1% uptick from 2018 to 2019.
By Alicia Kelso • June 23, 2020 -
Starbucks' stumble on Black Lives Matter shows rising stakes for brands in addressing race
Initially banning employees from wearing Black Lives Matter apparel, the chain quickly reversed its position — but the damage may already have been done.
By Peter Adams • June 22, 2020 -
Courtesy of Burger King
Burger King debuts 1st 'dance ordering' on TikTok
With the influencer-powered #WhopperDance challenge, the chain is offering $1 burgers to users who create music videos that include special moves.
By Robert Williams • June 19, 2020 -
Buffalo Wild Wings
Buffalo Wild Wings CMO who led creative revival departs after less than 2 years
Seth Freeman spearheaded innovative creative concepts, including rebranding Bone Thugs-N-Harmony, that supported a turnaround for the brand.
By Peter Adams • June 17, 2020 -
Coronavirus stalls 2020 breakfast wars
With fewer commuters and rising unemployment, the pandemic hit the morning daypart hard and halted growth plans at McDonald's, Taco Bell and Wendy's.
By Julie Littman • June 17, 2020 -
Subway franchisees file FTC complaints over Footlong promotion
The sandwich chain brought back its $5 Footlong promotion on Tuesday despite ongoing pushback from franchisees claiming the offer is unprofitable.
By Alicia Kelso • June 17, 2020 -
Courtesy of Burger King
Burger King serves up 100K breakfast sandwiches to 'night owls'
The chain is rolling out the plant-based Impossible Croissan-wich and aims to drive foot traffic to restaurants by not offering the giveaway for delivery orders.
By Robert Williams • June 16, 2020 -
McDonald's names global CMO after 11-month vacancy
Alistair Macrow, a 15-year veteran of the chain, will work to accelerate its pandemic recovery and build customer trust as dining areas begin to reopen.
By Dianna Christie • June 10, 2020 -
Thai Phi Le
Dunkin' flexes advertising muscle in 1st national recruitment campaign
The chain is promoting 25,000 job openings through TV spots, digital assets, social, radio, OOH and in-store signage as the economy is hit with pandemic-related unemployment.
By Dianna Christie • June 9, 2020 -
Retrieved from McDonald's on June 04, 2020
McDonald's names victims of police brutality, racist violence in new ad
The chain shows solidarity with Black Lives Matters in the clip and pledges to donate to the National Urban League and the NAACP.
By Dianna Christie • June 4, 2020 -
Julie Littman/Restaurant Dive
Recipe for a successful restaurant reopening: transparent marketing
Restaurants that clearly detail their new operations and procedures during the coronavirus pandemic on social media or online will win out among customers.
By Julie Littman • June 1, 2020 -
Courtesy of DoorDash
DoorDash immerses Snapchat users in AR restaurants
Users can place themselves in virtual interiors from Baskin Robbins, Buffalo Wild Wings, Cheesecake Factory, Chili's and Outback Steakhouse.
By Robert Williams • June 1, 2020 -
Courtesy of Popeyes
Popeyes refreshes brand identity, pilots store redesign
Restaurant Brands International is doubling down on the chain's growth over the past year and is expanding around the globe with a new look.
By Dianna Christie • June 1, 2020 -
Courtesy of Dunkin'
Dunkin' declares support for The Donut Party in nod to election year
A sweepstakes element of the campaign has been canceled "with respect to recent events," a spokesperson confirmed.
By Dianna Christie • Updated June 3, 2020
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