Marketing: Page 3
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Courtesy of Cava
Cava’s new loyalty program to go national in October
A new rewards structure is expected to drive traffic and spending, and give the chain access to valuable first-party data.
By Aneurin Canham-Clyne • Aug. 26, 2024 -
Courtesy of Walmart/Burger King
Burger King offers 25% off food orders to Walmart+ members
The collaboration could help boost traffic and same-store sales at the QSR chain, which reported relatively flat sales last quarter.
By Julie Littman • Aug. 22, 2024 -
Permission granted by Domino's Pizza
Simon Cowell judges Domino’s Pizza alongside new quality captains
The TV personality dons the cap of quality captain, a new staff role that ensures all aspects of an order are correct down to topping portions.
By Peter Adams • Aug. 19, 2024 -
Courtesy of Brix Holdings
Q&AFriendly’s plans a comeback after decades of decline
The CEO of the chain’s parent company says a new menu, store renovations and social media savvy moves are breathing new life into the retro brand.
By Aneurin Canham-Clyne • Aug. 19, 2024 -
David Ryder via Getty Images
Will Brian Niccol’s customer experience success as CEO of Chipotle translate to Starbucks?
The executive spearheaded mobile ordering upgrades and better order fulfillment at Chipotle. Experts say the same lessons could improve customer experience at Starbucks.
By Bryan Wassel • Aug. 19, 2024 -
Courtesy of Denny's
Denny’s deploys Banda Burritos brand nationwide
The expansion is another vote of confidence for the chain’s virtual brands at a time when competitors have pulled back from the concept.
By Aneurin Canham-Clyne • Aug. 15, 2024 -
FG Trade via Getty Images
How restaurant loyalty programs can drive more traffic and improve experiences
Restaurant brands that tie their loyalty programs into payment and ordering systems can increase convenience and personalization for customers.
By Bryan Wassel • Aug. 15, 2024 -
Courtesy of Chuck E. Cheese
Chuck E. Cheese launches national tiered subscription pass
The brand offers customers different benefits based on subscriptions, with escalating discounts on food and increasing numbers of free, daily games.
By Aneurin Canham-Clyne • Aug. 13, 2024 -
Justin Sullivan / Staff via Getty Images
Panera Bread nabs Papa Johns CMO following menu overhaul
The sandwich and soup spot, which is plotting an IPO, is appointing an experienced QSR marketer known for a digital-first approach.
By Peter Adams • Aug. 8, 2024 -
Courtesy of McDonald's USA
Beanie Babies, Barbie and more: McDonald’s new collector cups nod to past tie-ins
The latest nostalgia play from the fast food brand comes as it has lost some of its steam, with comparable sales slipping in Q2.
By Peter Adams • Aug. 7, 2024 -
Courtesy of Church's Chicken
Church’s Texas Chicken rolls out loyalty program
The launch of Real Rewards is part of the company’s buildout of its digital ecosystem, which also includes a revamped app and website.
By Julie Littman • Aug. 6, 2024 -
Courtesy of DoorDash
DoorDash adds discounting tools to drive off-peak traffic
The features allow operators to highlight lunch specials and happy hour discounts to help increase transactions during those dayparts.
By Aneurin Canham-Clyne • July 30, 2024 -
Courtesy of Chipotle
Chipotle drops ‘burrito-proof’ makeup with TikTok-viral cosmetics brand
Inspired by the popularity of mukbangs, the fast-casual chain teamed with Wonderskin for "Lipotle," a lip stain timed to National Avocado Day.
By Chris Kelly • July 29, 2024 -
Retrieved from Casey's.
C-stores see higher loyalty retention than QSRs, data shows
However, they sign up new members much more slowly than quick- and full-service restaurants, according to data from Paytronix.
By Jessica Loder • July 24, 2024 -
Courtesy of El Pollo Loco
El Pollo Loco adds new types of burritos to its menu
The burritos, which include guacamole at no upcharge, are a response to customer demand for more filling menu items.
By Aneurin Canham-Clyne • July 22, 2024 -
Courtesy of Burger King
Why Burger King is all-in on gamification
A full pipeline of new and unique in-app games drives engagement for the brand, according to Preston Nix, director of loyalty and CRM.
By Amanda Baltazar • July 18, 2024 -
Aneurin Canham-Clyne/Restaurant Dive
The forces shaping Gen Z’s snack and beverage consumption
Gen Z has a sweet tooth and loves childhood flavors, but they increasingly demand healthy ingredients, major restaurants and suppliers say.
By Aneurin Canham-Clyne • July 17, 2024 -
Bryan Bedder via Getty Images
Beastie Boys sue Chili’s parent Brinker over ‘Sabotage’ video
The rappers contend that the restaurant chain appropriated their 1994 hit and music video for social media use without permission.
By Justin Bachman • July 15, 2024 -
Permission granted by Schlotzsky's
Schlotzsky’s hires chief brand officer
Donna Spangler-Josephson will lead the deli chain’s marketing and branding efforts as it looks to reverse a gradual erosion of its store base.
By Aneurin Canham-Clyne • July 12, 2024 -
Courtesy of Taco Bell
Taco Bell opens ‘early retirement’ community in latest experiential play
Available exclusively for rewards members, The Cantinas offers senior-inspired recreation and recalls the brand’s groundbreaking pop-up hotel.
By Chris Kelly • July 9, 2024 -
Courtesy of McDonald's USA
McDonald’s links with anime series for app-exclusive sauce
The chain’s collaboration with “Jujutsu Kaisen” to launch its Special Grade Garlic Sauce also includes a tie-up with anime streaming service Crunchyroll.
By Jessica Deyo • July 3, 2024 -
Courtesy of Sonic
Sonic launches $1.99 value menu
The chain confirmed its value menu is permanent, in contrast to the temporary discounts offered by McDonald’s, KFC and Burger King this summer.
By Aneurin Canham-Clyne • July 1, 2024 -
DustyPixel/iStock via Getty Images
California changes junk fee disclosure for restaurants
The state’s exemption says restaurants, bars, grocery stores and grocery delivery services don’t need to list mandatory fees as required by rules set to go into effect Monday.
By Aneurin Canham-Clyne • June 28, 2024 -
Rawpixel via Getty Images
Back to Basics: 5 ways restaurants can prepare for a successful grand opening
Training, research, marketing, influencer buzz and loyalty programs can all ensure patrons walk into the restaurant on day one, and return during the weeks after, experts say.
By Danielle McLean • June 28, 2024 -
Courtesy of Chili's Grill & Bar
Chili’s arcade-inspired video game slams rising fast food prices
Inspired by the cult classic BurgerTime, the game is meant to drive loyalty program sign-ups and serve as an outlet to vent frustration.
By Peter Adams • June 26, 2024
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