Marketing: Page 31
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Uber Eats is building out an ad business
The company posted a job listing for an ad sales product manager and confirmed its plans to begin targeting restaurants.
By Robert Williams • Nov. 7, 2019 -
Chili's dishes out custom merch to showcase free delivery promotion
Rewards members could win a #ChilisMyHouse starter pack that includes a custom doormat, baby back ribs-scented candle and more.
By Barry Levine • Nov. 7, 2019 -
Papa John's replaces recently appointed CMO amid restructuring
CEO Rob Lynch said during a conference call this week that a marketing campaign featuring Shaquille O'Neal is helping the brand repair its image.
By Barry Levine • Nov. 7, 2019 -
Panera cooks up mobile-only AR ads that let viewers play with their food
The unit intends to bring more transparency to menu offerings by breaking down nutritional facts and ingredients.
By Peter Adams • Nov. 5, 2019 -
Burger King
Burger King boosts 'Call of Duty' Twitch event with Grubhub delivery
Inspired by the Burger Town restaurant that appears in the hit video game, the burger chain offered free delivery from GrubHub.
By Robert Williams • Nov. 5, 2019 -
Chick-fil-A gaffe gives Popeyes easy marketing fodder amid chicken sandwich's return
A botched email communication around a Sunday holiday — when Chick-fil-A is closed — led to snarky social posts by Popeyes.
By Peter Adams • Nov. 1, 2019 -
McDonald's doubles down on chicken for breakfast
The QSR giant will offer Chicken McGriddles and McChicken Biscuit sandwiches during breakfast for a limited time, pitting it against Chick-fil-A's offerings.
By Emma Liem Beckett • Updated Jan. 28, 2020 -
Popeyes stores are already selling out of its chicken sandwich, reports say
Just three days after its relaunch, customers claim the chain has run out of its star menu item at stores across the country, according to Forbes and Bloomberg.
By Peter Adams , Emma Liem Beckett • Updated Nov. 5, 2019 -
Chipotle
Chipotle's 'Boorito' returns in TikTok challenge for Halloween
The Mexican food chain is offering free burritos for a year to five TikTok users who post the most popular "before and after" views of getting into costume.
By Robert Williams • Oct. 25, 2019 -
Burger King lets spirits taste test new Ghost Whopper at seance
In a creative stunt, a medium invited spirits to inhabit his body and try the brand's new Halloween burger.
By Barry Levine • Oct. 22, 2019 -
Q&A
Chili's new CMO dishes on brand DNA and marketing's role within the organization
Ellie Doty details how Chili's integrates tech into marketing and shares lessons she learned after more than a decade at Yum Brands.
By Chris Kelly • Oct. 21, 2019 -
KFC's chicken-scented 'seasoned tickets' sold out on StubHub in 2 hours
Buyers will receive the $75 tickets in the mail, entitling them to order 48 wings every week for 10 weeks through Jan. 15.
By Barry Levine • Oct. 18, 2019 -
Wendy's sponsors mobile games in new Giphy arcade
As the launch partner for Giphy Arcade, the fast food chain again shows a willingness to experiment with unique, interactive formats.
By Robert Williams • Oct. 18, 2019 -
Starbucks outspends pumpkin spice competitors in advertising, adds print to mix
The chain got a jump start on the popular fall flavor trend in August, bringing back its themed drinks and supporting ads.
By Dianna Christe and Chantal Tode • Oct. 17, 2019 -
Burger King splices doorbell footage into video ad for Uber Eats delivery
The King visited hundreds of Los Angeles homes that had Amazon Ring doorbell cameras, and agency MullenLowe assembled footage into an ad.
By Robert Williams • Oct. 16, 2019 -
Dunkin' CMO who helped spearhead rebrand exits after 2 years
Stepping down Dec. 1, Tony Weisman will assist in the CMO replacement search, which is effective immediately.
By Peter Adams • Oct. 16, 2019 -
Taco Bell beefs up World Series campaign with sports betting
The fast food chain updated its "Steal a Base, Steal a Taco" promotion to include real-money bets in states where sports betting is legal.
By Robert Williams • Oct. 15, 2019 -
Jimmy John's
Jimmy John's orders its 1st nationwide Snapchat Lens game
Users have 30 seconds to catch as many falling digital sandwiches as they can in their mouths in the AR game.
By Robert Williams • Oct. 14, 2019 -
Subway names new CMO as chain looks for turnaround
Carrie Walsh is the first permanent marketing chief in several months, and joins the company after it shuttered 1,100 stores last year.
By Peter Adams • Oct. 10, 2019 -
DoorDash
DoorDash orders multichannel campaign with scannable OOH ads
Wendy's, McDonald’s, Chipotle and Chili's are among the restaurants featured in the delivery service's TV spots.
By Dianna Christe • Oct. 7, 2019 -
Wendy's role-playing game features a realm threatened by frozen beef
Debuting at New York Comic Con, "Beef's Keep" is a "Dungeons & Dragons"-like tabletop game.
By Barry Levine • Oct. 4, 2019 -
Burger King milkshake tweet took things too far, UK ad watchdog rules
The now-banned message, intended to be tongue in cheek, came amid political figures being pelted with milkshakes.
By Peter Adams • Oct. 3, 2019 -
DoorDash teams with McDonald's to deliver 1M penny Big Macs
The delivery platform will automatically enter customers into a sweepstakes for a chance to win $1 million.
By Robert Williams • Oct. 2, 2019 -
Starbucks now offers customer free digital access to news websites
The promotion follows the coffee chain's decision to no longer sell newspapers, and allows patrons to read from seven online publications, including the Chicago Tribune, The Wall Street Journal and USA Today.
By Alicia Kelso • Oct. 2, 2019 -
Chili's
Chili's takes Detroit families out to dinner in a decked out school bus
After picking up kids from school, the branded bus picked up several busy families and brought them to a Chili's to enjoy a meal together.
By Dianna Christe • Oct. 1, 2019
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