Marketing: Page 5

  • Shot of Starbucks store in Seattle on July 3 2024
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    David Ryder via Getty Images
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    Will Brian Niccol’s customer experience success as CEO of Chipotle translate to Starbucks?

    The executive spearheaded mobile ordering upgrades and better order fulfillment at Chipotle. Experts say the same lessons could improve customer experience at Starbucks.

    By Bryan Wassel • Aug. 19, 2024
  • One of the burritos served by Banda Burrito, Denny's rapidly growing virtual brand.
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    Courtesy of Denny's
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    Denny’s deploys Banda Burritos brand nationwide

    The expansion is another vote of confidence for the chain’s virtual brands at a time when competitors have pulled back from the concept.

    By • Aug. 15, 2024
  • A man orders food on his phone
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    FG Trade via Getty Images
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    How restaurant loyalty programs can drive more traffic and improve experiences

    Restaurant brands that tie their loyalty programs into payment and ordering systems can increase convenience and personalization for customers.

    By Bryan Wassel • Aug. 15, 2024
  • A hand holds up a cellphone with a promotional image for Chuck E. Cheese's fun pass on it.
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    Courtesy of Chuck E. Cheese
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    Chuck E. Cheese launches national tiered subscription pass

    The brand offers customers different benefits based on subscriptions, with escalating discounts on food and increasing numbers of free, daily games.

    By • Aug. 13, 2024
  • The exterior of a Panera Bread restaurant.
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    Justin Sullivan / Staff via Getty Images
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    Panera Bread nabs Papa Johns CMO following menu overhaul

    The sandwich and soup spot, which is plotting an IPO, is appointing an experienced QSR marketer known for a digital-first approach.

    By Peter Adams • Aug. 8, 2024
  • McDonald’s Reveals New Collector’s Meal Inspired by Fan-favorite Collectibles.
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    Courtesy of McDonald's USA
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    Beanie Babies, Barbie and more: McDonald’s new collector cups nod to past tie-ins

    The latest nostalgia play from the fast food brand comes as it has lost some of its steam, with comparable sales slipping in Q2.

    By Peter Adams • Aug. 7, 2024
  • An exterior image of a white restaurant with a yellow decoration and signs that say Church's Chicken
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    Courtesy of Church's Chicken
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    Church’s Texas Chicken rolls out loyalty program

    The launch of Real Rewards is part of the company’s buildout of its digital ecosystem, which also includes a revamped app and website.

    By • Aug. 6, 2024
  • A blurred out man in a blue shirt holds a phone with DoorDash's app on the screen. A small box highlights Happy Hour.
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    Courtesy of DoorDash
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    DoorDash adds discounting tools to drive off-peak traffic

    The features allow operators to highlight lunch specials and happy hour discounts to help increase transactions during those dayparts.

    By • July 30, 2024
  • A person wearing lip stain holds a Chipotle x Wonderskin napkin
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    Courtesy of Chipotle
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    Chipotle drops ‘burrito-proof’ makeup with TikTok-viral cosmetics brand

    Inspired by the popularity of mukbangs, the fast-casual chain teamed with Wonderskin for "Lipotle," a lip stain timed to National Avocado Day.

    By Chris Kelly • July 29, 2024
  • Casey's
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    Retrieved from Casey's.
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    C-stores see higher loyalty retention than QSRs, data shows

    However, they sign up new members much more slowly than quick- and full-service restaurants, according to data from Paytronix.

    By Jessica Loder • July 24, 2024
  • El Pollo Loco's new guacamole burritos.
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    Courtesy of El Pollo Loco
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    El Pollo Loco adds new types of burritos to its menu

    The burritos, which include guacamole at no upcharge, are a response to customer demand for more filling menu items.

    By • July 22, 2024
  • An individual is pictured from the back, slightly blurred. The phone depics the Burger King game.
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    Courtesy of Burger King
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    Why Burger King is all-in on gamification

    A full pipeline of new and unique in-app games drives engagement for the brand, according to Preston Nix, director of loyalty and CRM. 

    By Amanda Baltazar • July 18, 2024
  • Three fast food beverages stand in line.
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    Aneurin Canham-Clyne/Restaurant Dive
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    The forces shaping Gen Z’s snack and beverage consumption

    Gen Z has a sweet tooth and loves childhood flavors, but they increasingly demand healthy ingredients, major restaurants and suppliers say.

    By • July 17, 2024
  • The Beastie Boys
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    Bryan Bedder via Getty Images
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    Beastie Boys sue Chili’s parent Brinker over ‘Sabotage’ video

    The rappers contend that the restaurant chain appropriated their 1994 hit and music video for social media use without permission.

    By Justin Bachman • July 15, 2024
  • An image of a drive-thru building
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    Permission granted by Schlotzsky's
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    Schlotzsky’s hires chief brand officer

    Donna Spangler-Josephson will lead the deli chain’s marketing and branding efforts as it looks to reverse a gradual erosion of its store base.

    By • July 12, 2024
  • Three people on a golf cart hold Taco Bell products
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    Courtesy of Taco Bell
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    Taco Bell opens ‘early retirement’ community in latest experiential play

    Available exclusively for rewards members, The Cantinas offers senior-inspired recreation and recalls the brand’s groundbreaking pop-up hotel.

    By Chris Kelly • July 9, 2024
  • McDonald's Teams Up with Hit Anime Series "JUJUTSU KAISEN" to Unleash New App Exclusive Special Grade Garlic Sauce.
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    Courtesy of McDonald's USA
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    McDonald’s links with anime series for app-exclusive sauce

    The chain’s collaboration with “Jujutsu Kaisen” to launch its Special Grade Garlic Sauce also includes a tie-up with anime streaming service Crunchyroll. 

    By Jessica Deyo • July 3, 2024
  • Several fast food items that are a part of Sonic's $1.99 value menu.
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    Courtesy of Sonic
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    Sonic launches $1.99 value menu

    The chain confirmed its value menu is permanent, in contrast to the temporary discounts offered by McDonald’s, KFC and Burger King this summer.

    By • July 1, 2024
  • Sacramento, California, outside the capitol building
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    DustyPixel/iStock via Getty Images
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    California changes junk fee disclosure for restaurants

    The state’s exemption says restaurants, bars, grocery stores and grocery delivery services don’t need to list mandatory fees as required by rules set to go into effect Monday.

    By • June 28, 2024
  • An image of a woman and a man standing next to a calkboard sign that says "we are open for brunch lunch dinner."
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    Rawpixel via Getty Images
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    Back to Basics: 5 ways restaurants can prepare for a successful grand opening

    Training, research, marketing, influencer buzz and loyalty programs can all ensure patrons walk into the restaurant on day one, and return during the weeks after, experts say. 

    By Danielle McLean • June 28, 2024
  • Chili's BurgerTime
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    Courtesy of Chili's Grill & Bar
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    Chili’s arcade-inspired video game slams rising fast food prices

    Inspired by the cult classic BurgerTime, the game is meant to drive loyalty program sign-ups and serve as an outlet to vent frustration.

    By Peter Adams • June 26, 2024
  • Chipotle's Celebrity Card, which grants on free meal per day for one year, is on display via a graphic.
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    Courtesy of Chipotle
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    Chipotle extends coveted Celebrity Card to fans on social media

    Consumers can apply for the card once reserved for notable figures across TikTok, Instagram and X to receive one free meal per day for a year. 

    By Jessica Deyo • June 25, 2024
  • Six platter of boneless wings, some drenched in various sauces.
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    Courtesy of Popeyes
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    Popeyes adds 6 boneless wing flavors to permanent menu

    The new items come just months after the addition of bone-in wings to the core menu, which helped drive sales at the chain during Q1.

    By • June 25, 2024
  • A rendering of a green building with Perkins branding on it.
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    Permission granted by Perkins
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    Perkins rebrands, launches redesign

    Along with changing its name from Perkins Restaurant & Bakery to Perkins American Food Co., the casual brand will revamp its menu.

    By • June 24, 2024
  • A jet pilot crashes into a restaurant as part of a Carl's Jr campaign
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    Courtesy of Carl's Jr
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    How Carl’s Jr. is driving in-store visits with AI-fueled CTV advertising

    The QSR paired contextual targeting data with IRIS.TV’s private marketplace to engage young men with shared interests like anime and gaming.

    By Aaron Baar • June 21, 2024