Menu Development: Page 14

  • Five people in black uniforms working a makeline at a Chipotle restaurant
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    Permission granted by Chipotle
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    Report: Chipotle remains cheaper than rivals despite menu price hikes

    The chain is about 10% less expensive than Qdoba and Moe’s Southwest Grill, a survey from BTIG indicates. 

    By Alicia Kelso • July 18, 2022
  • A promotional image of Starbucks Chicken Maple Butter and Egg sandwich.
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    Courtesy of Starbucks
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    Starbucks chicken sandwich recall dents food strategy

    The coffee chain issued a stop-sale order on its Chicken, Maple Butter & Egg Sandwich on June 26. Some employees say the menu item made them sick.

    By • July 7, 2022
  • A photograph of chefs in a kitchen. Explore the Trendline➔
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    sam edwards via Getty Images
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    Trendline

    Menu development

    Restaurants big and small are experimenting with their menus to align with the preferences of on-the-go diners and mitigate the impact of rising food costs, supply chain disruption and shrinking consumer discretionary funds. 

    By Restaurant Dive staff
  • A promotional image for Subway's new menu
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    Permission granted by Subway
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    Subway launches biggest menu update in its history

    A year after its Eat Fresh Refresh menu debut, the chain unveiled 12 signature subs that customers can order by name or number instead of customizing.

    By • July 5, 2022
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    Courtesy of Krispy Kreme
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    Krispy Kreme adds soft serve ice cream to menu

    The new frozen treats, which launched Tuesday, will appear initially in 10 U.S. markets with additional locations to come later in the summer. 

    By • June 21, 2022
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    Willis Lam via Flickr
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    How Wingstop is taking control of its poultry supply chain

    The company is considering joint ventures with suppliers, acquiring a poultry complex or building its own plant to secure more predictable food costs.

    By • May 18, 2022
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    McDonald's
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    McDonald’s hikes menu prices 8% as visits fall 1%

    CEO Chris Kempczinski told investors the chain is closely monitoring lower income consumers, who he predicts will have "increased value sensitivity" as gas costs and rent rates surge.

    By • April 29, 2022
  • McDonald's brings back Szechuan sauce for a limited time. Retrieved by Marketing dive on March 21, 2022
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    Retrieved from McDonald's via Twitter on March 21, 2022
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    Why McDonald’s leveraged buzzy Szechuan sauce to boost its app

    Promotions like the recent mobile-only offer for Szechuan sauce can onboard more app users and deliver insights into consumer spending habits.

    By Robert Williams • April 18, 2022
  • IHOP loyalty program
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    Courtesy of IHOP
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    IHOP opens International Bank of Pancakes with sunny influencer push

    The brand's first loyalty program — which doles out crypto-inspired PanCoins — is supported by creators known for their sense of joy.

    By Peter Adams • April 11, 2022
  • McDonald's McPlant
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    Courtesy of McDonald's
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    BTIG: Nationwide McPlant rollout highly unlikely this year

    A recent check-in with franchisees revealed sales of McDonald’s plant-based burger in its California and Texas test markets are coming in at or below low-end sales projections.

    By • Updated June 16, 2022
  • Chipotle plant-based chorizo
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    Courtesy of Chipotle
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    Chipotle’s menu prices are about 10% higher than last year, and still climbing

    The menu price hikes contributed to strong quarterly sales, with same-store sales rising 15% over Q4 2020 and total sales hitting $2 billion, exceeding analyst predictions.

    By • Feb. 9, 2022
  • Taco Bell exterior
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    Courtesy of Taco Bell
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    Taco Bell crowdsources fan ideas for time-loop Nacho Fries ad

    The latest promotion for the limited-run menu item takes a unique approach in tapping Twitter to steer the spot's creative direction.

    By Natalie Black (Koltun) • Jan. 20, 2022
  • Chipotle plant-based chorizo
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    Courtesy of Chipotle
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    Chipotle, KFC and Donatos ring in 2022 with plant-based launches

    Two out of the three products are only limited-time offerings, but come as the plant-based meat market is expected to grow more than 20% per year through 2028. 

    By Alicia Kelso • Jan. 6, 2022
  • McDonald's McPlant
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    Courtesy of McDonald's
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    McDonald’s expands test of McPlant burger to 600 units

    Following strong performances at eight testing locations, McDonald's is expanding its plant-based offerings in California and Texas.

    By Alicia Kelso • Updated Jan. 20, 2022
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    Courtesy of Restaurant Brands International
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    Burger King to simplify menu to boost drive-thru times

    The chain is planning to remove complicated sandwich builds and improve menu design to help customers make quicker decisions at the drive-thru.

    By • Dec. 2, 2021