Marketing: Page 7
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Domino’s gives away ‘emergency pizza’ in latest rewards program push
As federal student loan payments resume, the chain is expanding its recent campaign and giving away $1 million in free pizzas to borrowers in need.
By Sara Karlovitch • Updated Oct. 25, 2023 -
Q&A
Wow Bao’s CEO discusses how the chain went from a small Chicago storefront to a CPG contender
Geoff Alexander, a restaurant industry veteran, started as a fry cook at his local university watering hole and now runs a bao bun CPG giant.
By Judy McGuire • Sept. 28, 2023 -
Choice, Grubhub partner to bring food delivery to 500 hotels
Guests at participating hotels will be able to order from off-premise restaurants as third-party food delivery becomes increasingly popular at hotels.
By Jenna Walters • Sept. 27, 2023 -
Sweetgreen adds in-store loyalty offer
This rewards expansion could grow frequency among Sweetgreen customers, 50% of whom order on-premise.
By Aneurin Canham-Clyne • Sept. 26, 2023 -
Cracker Barrel debuts rewards program to drive sales, traffic
The chain hopes that the platform, which launched nationwide Wednesday, can improve performance after retail and restaurant sales missed Q4 expectations.
By Aneurin Canham-Clyne • Sept. 21, 2023 -
Peet’s Coffee brews large integrated campaign with Mischief
Hold the foam: Consumers’ love of simple, quality coffee sits at the center of what the brand says is its largest campaign to date.
By Sara Karlovitch • Sept. 18, 2023 -
Shipley Do-Nuts rolls out tier-based loyalty program
Do-Happy Rewards, which was piloted in company-owned locations earlier this year, already has 40,000 members.
By Aneurin Canham-Clyne • Sept. 18, 2023 -
How Ascent Hospitality reinvigorated franchising at Perkins, Huddle House
Prior to Peter Ortiz joining Ascent Hospitality as chief development officer, growth was virtually at a standstill for the brands. Now they have signed over 70 franchise agreements.
By Julie Littman • Sept. 13, 2023 -
Dunkin’ taps Ben Affleck, Ice Spice to put a name to its new fall drink
An ad promoting the limited-time Ice Spice Munchkins Drink is the first work since the chain formalized its partnership with Affleck’s Artists Equity.
By Jessica Deyo • Sept. 13, 2023 -
Domino’s boosts rewards points with new loyalty program
The pizza chain cut the order minimum required to earn orders points from $10 to $5, and added new redemption choices like drinks and stuffed cheesy bread.
By Aneurin Canham-Clyne • Sept. 12, 2023 -
Subway rolls out tiered rewards program
The sandwich chain’s MVP Rewards program, which will go live Saturday, offers three tiers based on a customer’s annual spend.
By Aneurin Canham-Clyne • Sept. 7, 2023 -
First Watch appoints chief brand officer
Matt Eisenacher’s elevated role could help increase brand awareness as the 490-unit chain works toward its goal of 2,200 domestic units.
By Julie Littman • Sept. 6, 2023 -
CKE appoints CMO, CFO
The new executives join the company during an ongoing brand overhaul at Hardee’s and Carl’s Jr.
By Aneurin Canham-Clyne • Sept. 6, 2023 -
Chipotle takes Gen Z behind the scenes to recruit new employees
The chain is rolling out social media content highlighting employee perks and inside scoops as it attempts to recruit staff from a younger generation.
By Jessica Deyo • Aug. 31, 2023 -
Burger King must face class action suit over Whopper size
A federal judge denied the chain's efforts to scrap a complaint over the size of Whoppers in advertisements, which consumers claim made the burgers look 35% larger.
By Aneurin Canham-Clyne • Updated Aug. 30, 2023 -
TGI Fridays promotes CMO to CEO
Brandon Coleman III takes the reins as the chain experiments with virtual brands, a new loyalty structure and major menu overhaul in a growth push.
By Emma Liem Beckett , Julie Littman • Aug. 29, 2023 -
Pretzelmaker to rebrand, remodel stores
The chain's makeover will touch everything from its logo to employee uniforms and physical restaurant design, Fat Brands Chief Brand Officer Mason Wiederhorn said.
By Aneurin Canham-Clyne • Aug. 23, 2023 -
Sweetgreen hires heads of culinary, marketing
Chad Brauze’s and Michael Kotick’s experience will help the salad chain as it emphasizes heartier menu offerings and expands its loyalty program.
By Julie Littman • Aug. 21, 2023 -
Wendy’s adds English muffin sandwiches to breakfast menu
The chain’s new offerings are designed to encourage diners to visit during the morning daypart, which it believes can grow sales without added labor costs.
By Aneurin Canham-Clyne • Aug. 14, 2023 -
Opinion
Taylor Swift’s smash-hit tour shows restaurants can harness concert hype
Restaurants near Swift’s Nashville show saw a 35% bump in average transaction counts YOY for the three days she played, writes Teddy Tsang, vice president of product marketing at Toast.
By Teddy Tsang • Aug. 11, 2023 -
McDonald’s flaunts history of pop culture cameos in latest meal ploy
Drawing on Golden Arches nods in “Seinfeld,” “The Office” and more, the chain is enacting its biggest Famous Orders push to date ahead of a tie-in with “Loki.”
By Peter Adams • Aug. 9, 2023 -
Virtual Dining Concepts sues MrBeast for breach of contract
The platform alleges YouTube star James Donaldson’s public disparagement of his virtual restaurant brand “damaged if not destroyed” partnerships with vendors and suppliers, and caused customers to “abandon the brand.”
By Aneurin Canham-Clyne • Aug. 8, 2023 -
Taco Bell takes Taco Tuesday victory lap by offering to pick up the tab
Following a successful ploy to force a competitor to relinquish the term’s trademark, the chain is working with DoorDash to comp $5 million in orders.
By Peter Adams • Updated Sept. 5, 2023 -
Sweetgreen will extend loyalty program to its dining rooms
The value of offering in-store rewards will be “super accretive,” CEO Jonathan Neman said, because most of the chain’s customers are first acquired through its restaurants.
By Emma Liem Beckett • Aug. 1, 2023 -
McDonald’s says Grimace birthday push shook up strong Q2 earnings
A darkly funny trend around the brand mascot and a limited-edition purple shake that went viral on TikTok was cited as a driver of growth.
By Chris Kelly • July 27, 2023