Marketing: Page 8

  • poster for Jack in the Box's "Feeding Time" short film
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    Courtesy of Jack in the Box
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    Jack in the Box cooks up horror short for Halloween

    Seeking to disrupt PG-rated QSR marketing and promote the return of Monster Tacos, the brand tapped Hollywood writers to pen “Feeding Time.”

    By Chris Kelly • Oct. 17, 2023
  • An image of a storefront with Auntie Anne's and Jamba branding
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    Permission granted by Focus Brands
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    Focus Brands hires 3 execs in focus on company-wide operations

    The new hires, who have authority across all seven brands, will bolster the chain’s efforts to co-brand units and take advantage of purchasing power.

    By • Oct. 16, 2023
  • Girls having fun together outdoors in restaurant while taking selfie with smartphone
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    Adobe Stock/Vane Nunes

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    Sponsored by Mars Foodservices

    How to create menus that attract Gen Z customers

    What does Gen Z want? While there isn’t one answer, there are a few ways to entice this demographic.

    Oct. 16, 2023
  • A promotional image for Taco Bell's chicken nugget LTO.
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    Courtesy of Taco Bell
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    Taco Bell tests chicken nuggets in Minneapolis

    The LTO pilot comes seven months after KFC, another restaurant chain owned by Yum Brands, debuted chicken nuggets as a permanent menu item. 

    By • Oct. 13, 2023
  • A McDonald's store is shown in Houston, Texas.
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    Brandon Bell via Getty Images
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    McDonald’s US CMO on brand’s first-party data transformation

    After years of struggling with the youth market, the chain has turned things around thanks to its loyalty program and more culturally impactful campaigns.

    By Peter Adams • Oct. 11, 2023
  • Caribou Coffee's 2023 pumpkin LTOs.
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    Courtesy of Caribou Coffee
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    How pumpkin spice became the unshakeable king of coffee LTOs

    Developing the autumnal flavor for cold drinks, which are surging in popularity, is a technical feat. But recent innovations may secure the flavor’s dominance for years to come, experts say.

    By • Oct. 10, 2023
  • A red emergency pizza box from Domino's
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    Courtesy of Domino's
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    Domino’s gives away ‘emergency pizza’ in latest rewards program push

    As federal student loan payments resume, the chain is expanding its recent campaign and giving away $1 million in free pizzas to borrowers in need.

    By Sara Karlovitch • Updated Oct. 25, 2023
  • Wow Bao
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    Permission granted by Wow Bao
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    Q&A

    Wow Bao’s CEO discusses how the chain went from a small Chicago storefront to a CPG contender

    Geoff Alexander, a restaurant industry veteran, started as a fry cook at his local university watering hole and now runs a bao bun CPG giant. 

    By Judy McGuire • Sept. 28, 2023
  • Rendering of Sleep Inn's new hotel prototype
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    Courtesy of Choice Hotels International
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    Choice, Grubhub partner to bring food delivery to 500 hotels

    Guests at participating hotels will be able to order from off-premise restaurants as third-party food delivery becomes increasingly popular at hotels.

    By Jenna Walters • Sept. 27, 2023
  • Promotional images of phone screens showing Sweetgreen's app.
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    Courtesy of Sweetgreen
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    Sweetgreen adds in-store loyalty offer

    This rewards expansion could grow frequency among Sweetgreen customers, 50% of whom order on-premise.

    By • Sept. 26, 2023
  • An image of a building with Cracker Barrel branding
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    Courtesy of Cracker Barrel
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    Cracker Barrel debuts rewards program to drive sales, traffic

    The chain hopes that the platform, which launched nationwide Wednesday, can improve performance after retail and restaurant sales missed Q4 expectations. 

    By • Sept. 21, 2023
  • Half of the image is a orange background with the other half depicting a person on bike, sipping a coffee.
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    Courtesy of Peet's Coffee
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    Peet’s Coffee brews large integrated campaign with Mischief

    Hold the foam: Consumers’ love of simple, quality coffee sits at the center of what the brand says is its largest campaign to date.

    By Sara Karlovitch • Sept. 18, 2023
  • A photograph of Shipley Do-Nuts
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    Permission granted by Shipley Do-Nuts
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    Shipley Do-Nuts rolls out tier-based loyalty program

    Do-Happy Rewards, which was piloted in company-owned locations earlier this year, already has 40,000 members.

    By • Sept. 18, 2023
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    Permission granted by Huddle House
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    How Ascent Hospitality reinvigorated franchising at Perkins, Huddle House

    Prior to Peter Ortiz joining Ascent Hospitality as chief development officer, growth was virtually at a standstill for the brands. Now they have signed over 70 franchise agreements.

    By • Sept. 13, 2023
  • Rapper Ice Spice appears with her namesake Munchkins Drink in a Dunkin' ad
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    Courtesy of Dunkin'
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    Dunkin’ taps Ben Affleck, Ice Spice to put a name to its new fall drink

    An ad promoting the limited-time Ice Spice Munchkins Drink is the first work since the chain formalized its partnership with Affleck’s Artists Equity.

    By Jessica Deyo • Sept. 13, 2023
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    Scott Olson via Getty Images
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    Domino’s boosts rewards points with new loyalty program

    The pizza chain cut the order minimum required to earn orders points from $10 to $5, and added new redemption choices like drinks and stuffed cheesy bread.

    By • Sept. 12, 2023
  • A woman grins at her phone while eating a Subway sandwich in a promotion image for the chain's MVP Rewards.
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    Courtesy of Subway
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    Subway rolls out tiered rewards program

    The sandwich chain’s MVP Rewards program, which will go live Saturday, offers three tiers based on a customer’s annual spend.

    By • Sept. 7, 2023
  • First Watch chief brand officer Matt Eisenacher wears a blue suit and leans against a beige column.
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    Courtesy of First Watch
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    First Watch appoints chief brand officer

    Matt Eisenacher’s elevated role could help increase brand awareness as the 490-unit chain works toward its goal of 2,200 domestic units. 

    By • Sept. 6, 2023
  • CKE CMO Jennifer Take and CFO Mike Lenihan
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    Courtesy of CKE Restaurants
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    CKE appoints CMO, CFO

    The new executives join the company during an ongoing brand overhaul at Hardee’s and Carl’s Jr.

    By • Sept. 6, 2023
  • A Chipotle Mexican Grill employee.
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    Courtesy of Chipotle
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    Chipotle takes Gen Z behind the scenes to recruit new employees

    The chain is rolling out social media content highlighting employee perks and inside scoops as it attempts to recruit staff from a younger generation.

    By Jessica Deyo • Aug. 31, 2023
  • A pair of ghostly hands surround a new Burger King Whopper that features black sauce underneath orange text reading, "Home of the Ghosts Whopper."
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    Retrieved from CNW Group/Burger King Canada on October 11, 2022
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    Burger King must face class action suit over Whopper size

    A federal judge denied the chain's efforts to scrap a complaint over the size of Whoppers in advertisements, which consumers claim made the burgers look 35% larger.

    By • Updated Aug. 30, 2023
  • TGI Fridays CEO Brandon Coleman in a dark suit.
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    Permission granted by TGI Fridays
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    TGI Fridays promotes CMO to CEO

    Brandon Coleman III takes the reins as the chain experiments with virtual brands, a new loyalty structure and major menu overhaul in a growth push. 

    By , • Aug. 29, 2023
  • A rendering of a remodeled Pretzelmaker unit.
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    Permission granted by Pretzelmaker
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    Pretzelmaker to rebrand, remodel stores

    The chain's makeover will touch everything from its logo to employee uniforms and physical restaurant design, Fat Brands Chief Brand Officer Mason Wiederhorn said.

    By • Aug. 23, 2023
  • A picture of two men in formal photographs. The man on the left is wearing a chef's outfit.
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    Permission granted by Sweetgreen
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    Sweetgreen hires heads of culinary, marketing

    Chad Brauze’s and Michael Kotick’s experience will help the salad chain as it emphasizes heartier menu offerings and expands its loyalty program. 

    By • Aug. 21, 2023
  • Wendy's is adding English muffin sandwiches to its breakfast menu on Aug. 22.
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    Courtesy of Wendy's
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    Wendy’s adds English muffin sandwiches to breakfast menu

    The chain’s new offerings are designed to encourage diners to visit during the morning daypart, which it believes can grow sales without added labor costs.

    By • Aug. 14, 2023